RETENTION MARKETING

Nirmit Bharat | ONDC Subsidiary

Experience: 1–3 Years

Employment Type: Full-time

Location: HAUZ KHAS

ABOUT NIRMIT BHARAT

Nirmit Bharat is a newly introduced subsidiary of the Open Network for Digital Commerce (ONDC) , focused on fostering inclusive digital commerce across India.

We are building DigiHaat , a buyer app designed to make digital commerce more accessible to small businesses, artisans, farmers and consumers. Currently in beta, DigiHaat has already crossed 3 million downloads and orders in its first four months .

THE OPPORTUNITY

We’re looking for a CLM / Retention Marketing professional who is passionate about understanding customer behaviour and turning those insights into measurable retention and growth.

This is not a "send campaigns and move on" role.

You’ll own the customer lifecycle across Push, In-App, Email, SMS and WhatsApp , designing journeys that move users from activation → repeat behaviour → loyalty .

You’ll be expected to think in cohorts, segments, experiments and retention metrics , while being hands-on with platforms such as CleverTap and MoEngage .

WHAT YOU'LL DO

- Own the end-to-end lifecycle marketing strategy across Push, In-App, Email, SMS and WhatsApp.
- Build and optimise user journeys across onboarding, activation, repeat, win-back and churn-risk stages.
- Create segments and triggered journeys using CleverTap / MoEngage .
- Track and improve cohort retention, repeat rate, reactivation, churn and LTV .
- Develop a clear hypothesis for every campaign and measure its impact.




- Run structured A/B tests across messaging, creative, timing, channels and offers.
- Analyse cohorts, funnels and RFM segments using Excel and translate insights into campaigns.
- Work with app events and attribution data to understand user behaviour and improve segmentation.
- Identify retention leaks and develop initiatives to address them.
- Connect lifecycle marketing initiatives with broader growth objectives.
- Present campaign performance and clearly communicate what worked, what didn't and what we should do next .
- Work closely with product, growth, analytics and other cross-functional teams.

WHAT WE'RE LOOKING FOR ?

- 1–3 years of experience in CLM, CRM or Retention Marketing.
- Experience in an e-commerce or consumer-app-first environment preferred.
- Strong hands-on experience with CleverTap or MoEngage ; CleverTap expertise is preferred.
- Strong understanding of customer journeys, segmentation, triggered campaigns and lifecycle marketing.
- Solid Excel skills, including Pivot Tables, Lookups, Cohort Analysis and Funnel Analysis .
- Strong analytical and problem-solving mindset.
- Experience working with retention, reactivation, win-back or churn-risk initiatives.
- Working understanding of app events, event tracking and attribution .
- Comfortable forming hypotheses, running experiments and making decisions based on data.
- Strong ownership and attention to detail.
- Ability to work in a fast-paced, high-growth environment .
- Strong communication and stakeholder management skills.

📌 Retention Marketer (Delhi)
🏢 DigiHaat
📍 Delhi