MAHABIR DANWAR JEWELLERS PRIVATE LIMITED, a name synonymous with timeless elegance, reflects the Indian cultural heritage of ornaments and jewels. Our creations have exuded the true essence of exquisiteness since 1970. We, at MDJ, function with a progressive and immersive approach towards our legacy and tradition of jewelry to provide the finest happiness, adorning you forever

Job Summary:
Key Responsibilities:
Strategy & Leadership
Develop and implement a comprehensive digital marketing strategy aligned with the brand's goals and values.
Plan and manage the digital marketing budget to maximize ROI.

Performance Marketing & Ecommerce
Oversee performance marketing campaigns (Google Ads, Meta, Instagram, etc.) with a focus on driving qualified traffic and conversions.
Optimize paid advertising campaigns with solid analytical rigor (CPA, ROAS, LTV, etc.).
Drive traffic and revenue growth for the brand’s ecommerce platform and marketplaces.

Brand & Content Management
Collaborate with content, creative, and product teams to deliver compelling digital content (videos, reels,



blog posts, lookbooks).
Partner with influencers and jewelry/luxury lifestyle creators for brand collaborations.

CRM & Retention
Leverage customer data to deliver personalized experiences and product recommendations.

Social Media & Community Building
Manage social media strategy and calendars across platforms (Instagram, Facebook, Pinterest, YouTube, LinkedIn).
Engage with the brand’s community to build loyalty and advocacy.
Monitor trends and competitor activity in the jewelry/luxury fashion space.

Analytics & Optimization
Track, analyze, and report on KPIs across all digital channels using tools like Google Analytics, GA4, Meta Business Suite, etc.
Conduct A/B testing, UX audits, and CRO strategies for continuous improvement.

Qualifications & Skills:
Bachelor's or Master’s degree in Marketing, Digital Media, Business, or a related field.
7+ years of progressive d

📌 Digital Marketing Head Bidhannagar
🏢 Mahabir Danwar Jewellers
📍 Bidhannagar