- Manage Team of 2-3 AM / DMs
- Monitoring your team's performance and engaging them to reach targets.
- Monitoring of ASMS & SO’s Movement & Plan their monthly tour & tour expense.
- Manage the sales team for sales growth and revenue enhancement.
- Handling sales of company’s product in assign state & coordinate with the ASM & SO for increasing sales revenue.
- Conduct market research to understand competitors and market trends.
- Keeping up to date with products and competitors (Market trend analysis)
- Ensure primary & secondary sales target achievements. (Volume-Value, Category-Brand and distributor wise).
- Conduct business plan review meetings with sales team.
- Develop performance improvement plan for sales team to meet performance goals.
- Develop creative promotional strategies to attract more customers.
- Payment outstanding follow up and control the credit limit for late paying parties.
- Consistently liquidate this slow moving lot by consulting the GM.
- Analysis sales force gap in state and appoint sales team through HR.
Stock Movement & Replenishments
- Collections and outstanding control (based on ageing)
- Coordinate with the mother depot for consistent stock requirement.
- Order Dispatch Monitoring - Co-ordination with dispatch department.
Market Expansion
- Regular visit to the distributors.
- Sales promotion activity, developing sales strategies and setting targets for market expansion.
- Ensure brand promotion by In-shop branding and advertisement in local print media.
- To talk to retailer for In-shop branding if they accept to follow up with General Manager.
- Go for NPD and Launch, ensuring penetration through team in retail through competitive market intelligence.
- Other Jobs that respective General Manager dictates.
Reporting
- To get feedback for suggestion & problem faced by dealers& report to General Manager.
- Work planning to be given by you to ASM & SO a day before next day.
- To take report from ASM’s & SO’s on daily basis and have to report to GM.
- Coordinate with General Manager to enhance sales performance.
- Provide timely feedback to the sales personnel regarding their sales performance.