Key Responsibilities
Create and manage campaign calendars for promotional, transactional, engagement, lead-generation, and customer-retention campaigns.
Segment customer databases based on customer profile, product interest, behaviour, geography, lifecycle, and other relevant parameters.
Coordinate with internal teams to prepare engaging campaign content, creatives, offers, and communication copies.
Schedule and launch campaigns while ensuring accuracy of customer data, messaging, links, offers, and campaign details.
Monitor campaign delivery, open rates, click-through rates, engagement, leads, conversions, and other relevant KPIs.
Maintain campaign reports and provide regular performance updates to management.
Identify prospects to improve customer engagement and campaign conversion rates.




Coordinate with the sales/business team to ensure timely follow-up on leads generated through campaigns.
Maintain proper campaign records, databases, templates, and communication history.
Ensure campaigns follow internal processes, customer communication guidelines, and applicable regulatory requirements.
Work on re-engagement and retention campaigns for existing customers.
Research customer behaviour and market trends to develop relevant campaign ideas.

Pay: ₹10,029.55 - ₹32,553.13 per month

Perks:
Cell phone reimbursement
Food provided
Provident Fund

Work Location: In person

📌 Campaign Executive Borivali (India)
🏢 Switch My Loan
📍 India