Job Description:
This role requires a robust analytical mindset, hands-on experience with ad platforms, and the ability to translate data into actionable insights.

Key Roles & Responsibilities:
Campaign Strategy & Planning

Develop and execute performance marketing strategies aligned with business goals

Identify target audiences, channels, and budget allocation

Plan full-funnel campaigns (Awareness → Consideration → Conversion)
Paid Media Management

Manage campaigns across:
Meta Ads (Facebook & Instagram)

Google Ads (Search, Display, YouTube)

Other platforms (LinkedIn, Twitter/X, etc. if needed)

Handle campaign setup, A/B testing, and scaling
Tracking & Analytics

Implement and manage:
Meta Pixel

Google Tag Manager (GTM)

Conversion tracking & events

Use UTM parameters for accurate campaign tracking

Ensure proper lead/data flow to CRM or LMS systems (e.g., Hyperlocal dashboards)
Optimization & Performance Improvement

Monitor KPIs: CPC, CPA, ROAS, CTR, Conversion Rate

Continuously optimize campaigns for better performance





Identify underperforming areas and fix bottlenecks
Creative & Funnel Collaboration

Work closely with designers & content teams

Suggest high-performing ad creatives, copies, and hooks

Optimize landing pages for conversion (CRO)
Data Analysis & Reporting

Analyze campaign data and generate insights

Prepare daily/weekly/monthly performance reports

Present actionable recommendations to stakeholders
Budget Management

Allocate and manage budgets efficiently across platforms

Scale profitable campaigns while maintaining ROI
Lead Management & Integration

Ensure seamless lead flow from ads to CRM/LMS

Work with tools like:
Instant Forms (Meta)

Landing pages

API integrations / Zapier / Webhooks

Maintain lead quality and reduce CPL
Experimentation & Growth

Run experiments (audience, creatives, funnels)

Explore recent channels and growth prospects

Stay updated with latest trends and algorithm changes

📌 Junior Digital Marketing Executive Visakhapatnam
🏢 Digi You
📍 Visakhapatnam