Primary Objective:
Generate qualified organic leads and increase brand visibility through SEO, AEO, GEO, and AI-driven search strategies.
Key Responsibilities:
Organic Lead Generation (Highest Priority):
Develop and execute strategies to increase qualified organic leads.
Optimize website pages to improve conversion rates from organic traffic.
Identify high-intent keywords and buying-stage content prospects.
Create landing page recommendations focused on lead generation.
Track leads, conversions, and ROI from organic channels.
SEO (Search Engine Optimization):
Conduct keyword research and competitor analysis.
Optimize website content, metadata, internal linking, and site structure.
Perform technical SEO audits and coordinate fixes with the development team.
Improve website indexing, crawlability, page speed, and Core Web Vitals.
Monitor keyword rankings and organic traffic growth.
AEO (Answer Engine Optimization):
Optimize content to appear in Featured Snippets and AI-generated answers.
Create FAQ, How-To, Comparison, and Use Case content.
Implement structured data and schema markup.
Improve content readability and answer-focused formatting.
GEO (Generative Engine Optimization):
Optimize content for AI search platforms such as ChatGPT, Gemini, Perplexity, and Copilot.
Create authoritative content that AI engines can reference and cite.
Build topic clusters and industry-specific knowledge content.
Monitor brand visibility across AI-powered search platforms.
Develop strategies to improve AI-generated mentions and recommendations.
AI Search Optimization (AIO):
Research emerging AI search trends and optimization techniques.
Analyze how AI engines interpret and present company content.
Optimize content structure, EEAT signals (Experience, Expertise, Authoritativeness, Trustworthiness), and entity-based SEO.
Work on content formats preferred by AI-driven search engines.
Content Strategy:
Collaborate with content
📌 Senior Seo Executive Valsad (India)
🏢 Uffizio
📍 India
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