Practice Leader - SEO & GEO - AI Search

Location: Mumbai / Gurgaon

Experience: 15+ Years

Employment Type: Full-time, Permanent

Role Level: Practice / Business Leadership

About the Role

Looking for a senior SEO & GEO Practice Leader to build and scale its enterprise Search, Generative Engine Optimization (GEO) and AI Search Visibility business.

This is a high-ownership leadership role for someone who combines deep Enterprise SEO expertise, hands-on GEO / Generative Search experience and strong business leadership.

You will own practice strategy, enterprise solutioning, client outcomes, delivery capability, team development, new business support and practice economics.

Key Responsibilities

- Build and own the SEO & GEO practice, including strategy, proposition, operating model and delivery standards.
- Develop enterprise solutions across Enterprise SEO, Technical SEO, Content Strategy, GEO, AI Search, Answer Engine Optimization (AEO), LLM visibility and Entity Optimization.
- Lead SEO/GEO audits, enterprise search strategies, competitive visibility analysis, GEO maturity assessments, content and authority strategies and transformation roadmaps.
- Help enterprise clients improve visibility across Google Search, Google AI Overviews, ChatGPT, Gemini, Perplexity and other AI discovery platforms.
- Build AI-led workflows for SEO research, search intent analysis, SERP analysis, content optimization, technical audits, entity analysis, GEO query analysis, AI visibility tracking and reporting.
- Own strategic client engagements and work directly with CMOs, Heads of Digital, Marketing Leaders and Ecommerce Leaders.
- Build and lead high-performing teams across SEO, GEO, Content Strategy and Analytics.
- Drive practice growth through solutioning, workshops, pitches, proposals and commercial scoping.
- Own key practice metrics including revenue, gross margin, utilisation, pricing, resource planning, client profitability and P&L;.
- Develop scalable methodologies,



AI-led delivery processes, frameworks and proprietary capabilities for SEO and GEO.

Mandatory Experience
- 15+ years of relevant qualified experience with significant experience leading Enterprise SEO programmes.
- Strong hands-on expertise in SEO, Technical SEO, Enterprise SEO and organic growth.
- Minimum approximately 2 years of substantive experience in GEO, Generative Search, AI Search or LLM visibility.
- Proven experience building GEO/AI Search capabilities rather than simply adding GEO terminology to traditional SEO services.
- Strong understanding of Google AI Overviews, ChatGPT, Gemini, Perplexity and emerging AI discovery platforms.
- Experience implementing AI-led workflows or automation for SEO/GEO delivery.
- Experience leading large SEO/GEO teams and managing senior specialists.
- Experience owning or significantly influencing P&L;, revenue, profitability or practice economics.
- Strong enterprise client management and ability to engage with senior marketing and digital leadership.
- Strong commercial understanding of scope, estimation, pricing, resource planning and profitability.

Technical & Domain Expertise

Strong knowledge of

Enterprise SEO | Technical SEO | GEO | AI Search | AEO | Content Strategy | Search Intent | Information Architecture | Structured Data / Schema | Internal Linking | E-E-A-T | Digital PR | Search Analytics | Google Search Console | GA4 | Entity Optimization | LLM Visibility | AI Visibility Measurement

Ideal Candidate

We are looking for a builder and practice leader, not a conventional SEO Manager.

The ideal candidate can move comfortably between technical SEO, GEO/AI Search strategy, enterprise transformation and CMO-level business conversations.

You should be senior enough to own the practice while remaining close enough to the work to challenge strategy, audits, recommendations and execution quality.

Interested? WhatsApp: Dimple - (phone hidden)

Email: [email protected]

Please share your updated CV with "Practice Leader - SEO & GEO" as the subject line.

📌 Practice Leader - SEO & GEO - AI Search (Mumbai)
🏢 Shrikrishiv Marketing
📍 Mumbai