Senior Performance Marketing Manager

Immediate Joining | Full-Time

About the Role

We are looking for a True Architect of Paid Growth—a senior performance marketing specialist who combines strategic thinking with deep hands-on expertise across paid media, data, analytics, attribution, and experimentation.

The ideal candidate will act as a Player-Coach, capable of managing and scaling multi-channel advertising budgets while personally building, tracking, analyzing, and optimizing campaigns.

Key Responsibilities

1. Own the Paid Media Ecosystem

- Develop and execute end-to-end paid media strategies across:
- Google Ads: Search, Performance Max (PMax), Shopping, YouTube
- Meta Ads: Advantage+, Catalog, Lead Generation, Retargeting
- LinkedIn Ads: ABM, Sponsored Content, Conversation Ads, Lead Gen
- Manage campaign setup, targeting, bidding, budgets, optimization, and scaling.
- Continuously test new audiences, creatives, offers, bidding strategies, and platform features.

2. Own Data & Tracking

- Manage implementation and optimization of GA4, Google Tag Manager (GTM), and Server-Side Tracking.
- Implement and manage Meta Conversions API (CAPI) and other conversion-tracking solutions.
- Ensure accurate attribution, clean data, and privacy-compliant tracking.
- Identify and resolve tracking, attribution, and data-quality issues.

3. Performance Reporting & Analytics

- Create executive-level performance reports focused on business outcomes rather than vanity metrics.
- Analyze and communicate key metrics including:
- ROAS
- CAC
- LTV
- CPA / CPL
- Conversion Rate
- Pipeline Velocity
- Revenue Contribution
- Translate campaign data into actionable business and growth insights.

Future Growth & Cross-Platform Strategy
- Build an integrated, cross-platform Paid Growth Engine.
- Connect signals and insights across LinkedIn, Meta, Google, and analytics platforms.
- Use LinkedIn intent and audience data to strengthen Meta retargeting strategies.




- Use Google Search insights to improve social targeting, messaging, and CPA.
- Develop automated, scalable systems that continuously learn and improve campaign performance.

Required Skills & Expertise

Google Ads

- Strong expertise in Search, Shopping, Performance Max, and YouTube Ads.
- Knowledge of automated bidding strategies, scripts, and automated rules.
- Experience managing and scaling significant advertising budgets.

Meta Ads

- Expert knowledge of Meta Ads Manager and Meta Business Suite.
- Robust experience with Conversions API (CAPI).
- Ability to build structured creative, audience, and campaign testing matrices.
- Expertise in retargeting and full-funnel campaign architecture.

LinkedIn Ads

- Strong understanding of Account-Based Marketing (ABM).
- Experience with Matched Audiences, Lead Gen Forms, Sponsored Content, and Conversation Ads.
- Experience driving high-value B2B / high-ticket conversions.

Analytics & Attribution

- Advanced knowledge of GA4, including:
- Custom Events
- Explorations
- Path Analysis
- Conversion Tracking
- Attribution
- Ability to evaluate complex multi-touch customer journeys and demonstrate ROI.

Candidate Profile
- Player-Coach: Strategic enough to present to senior stakeholders while remaining hands-on with Ads Manager, GTM, analytics, and campaign optimization.
- Full-Funnel Thinker: Understands the complete customer journey from awareness to conversion and revenue.
- Data-Driven: Highly analytical and comfortable making decisions based on performance data.
- Experimentation Mindset: Constantly tests new platforms, creative approaches, audiences, bidding strategies, and emerging advertising features.
- Growth-Oriented: Focused on turning paid media from an expense into a scalable and compounding growth asset.
- Strong stakeholder management and communication skills.
- Comfortable working in a fast-paced, performance-driven environment.

Regards

Team HR

77387 87619

Pay: ₹1,100,000.00 - ₹2,000,000.00 per year

Work Location: In person

📌 Performance Marketing Manager (Koramangala)
🏢 Vintage Solution
📍 Koramangala