Performance Marketing Manager – Real Estate

( 3 Yrs experience Required in Google ads, Meta Ads & for Real estate)

Company: Unifit Realty

Location: Gurugram, Haryana — Sector 42

Job Type: Full-time, In office

Experience: 3–6 years

Salary: ₹4,00,000 – ₹60,0,000 per year

About Unifit Realty

Unifit Realty is a premium real estate advisory firm with over two decades of experience in the Delhi-NCR market. We provide research-driven advisory across residential, commercial and investment-led real estate, helping clients make informed property decisions with a focus on long-term value creation.

About the Role

We are looking for a hands-on Performance Marketing Manager to take ownership of our paid digital acquisition across Google Ads and Meta Ads.

The primary objective is to generate qualified property buyers, site visits and sales — not simply leads.

You will manage the complete performance funnel:

Ad → Landing Page → Lead → Qualified Lead → Site Visit → Booking

Key Responsibilities

- Plan, launch and independently manage Google Ads and Meta Ads campaigns.
- Manage advertising budgets and optimize campaigns for performance and ROI.
- Generate qualified leads for premium real estate, primarily in the ₹4 Cr–₹10 Cr+ segment.
- Optimize campaigns for qualified leads, site visits and conversions rather than CPL alone.
- Test keywords, audiences, creatives, messaging and landing pages.
- Develop and manage remarketing and retargeting campaigns.
- Monitor conversion tracking and campaign attribution.
- Work closely with the sales team to understand lead quality and improve campaign targeting.




- Analyse the complete funnel from Lead → Qualified Lead → Site Visit → Booking.
- Prepare regular campaign reports and actionable recommendations.
- Identify underperforming campaigns and implement corrective actions.
- Stay updated with Google and Meta advertising platforms, algorithms and policies.

Requirements
- 3+ years of hands-on performance marketing experience.
- Strong practical experience with both Google Ads and Meta Ads — mandatory.
- Experience independently managing lead-generation campaigns and advertising budgets.
- Strong analytical and campaign optimization skills.
- Experience with GA4 and Google Tag Manager.
- Understanding of Meta Pixel/CAPI and conversion tracking.
- Experience working with CRM and lead-management systems.
- Real estate experience is preferred, particularly Gurgaon/NCR.
- Experience with premium/luxury real estate or ₹4 Cr+ properties is an advantage.
- Good communication and problem-solving skills.

What We Are Looking For We are looking for a hands-on campaign manager, not just someone who coordinates with an agency.

Candidates should be able to demonstrate actual campaigns they have personally managed and discuss:

Ad Spend → Leads → CPL → Qualified Leads → Site Visits → Bookings





Candidates with measurable results and proven experience in lead generation will be strongly preferred.

Screening Questions

- How many years of hands-on experience do you have with Google Ads?
- How many years of hands-on experience do you have with Meta Ads?
- What is the highest monthly advertising budget you have personally managed?
- Have you worked on real estate campaigns? If yes, which projects or companies?
- Describe your most successful lead-generation campaign, including budget, leads, CPL and business results.
- A campaign is generating many leads but poor-quality enquiries. What would you analyse and change?

Why Join Unifit Realty?
- Work directly on premium real estate campaigns in Gurgaon/NCR.
- Opportunity to take ownership of the complete paid acquisition funnel.
- Work closely with senior management and the sales team.
- Performance-driven environment with scope to grow with the business.
- Performance incentives may be offered to the right candidate.

Candidates who can demonstrate actual Google and Meta campaign results will be given preference. Pay: ₹30,000.00 - ₹50,000.00 per month

Application Question(s)

- How many years of experience do you have running digital performance campaigns for real estate?
- What is the highest monthly Google + Meta advertising budget you have personally managed?
- Please describe one Google or Meta campaign you personally managed. Include the monthly ad spend, leads generated, CPL, qualified leads/site visits and final business results.

Experience:
- Google Ads: 3 years (Required)
- Meta Ads: 3 years (Required)

Work Location: In person

📌 Performance Marketing Manager – Real Estate (Gurugram)
🏢 UniFit India
📍 Gurugram