Company Description ALP Retail is one of the fastest-growing food and beverage groups in Eastern India, known for its cutting-edge concepts and diverse dining formats. Its flagship brand, Chai Break, has expanded to more than 35 outlets across over 8 cities in the region.

The group focuses on delivering high-quality food and beverages along with memorable guest experiences through cafes, theme-based bars, cloud kitchens, kiosks, and catering services. In addition to Chai Break Café, ALP Retail operates Chai Break Café & Bar, Chai Break Express, Chai Break Catering, Bowl Break, and several emerging brands, offering strong growth opportunities for team members.

Role Description This is a full-time, on-site Performance Marketing Manager role based in Kolkata.

The Performance Marketing

Manager will plan, execute, and optimize digital campaigns across platforms such as search, social, display, and affiliate channels to drive footfall, online orders, and brand awareness for Chai Break.

Responsibilities include managing campaign budgets, tracking and analyzing performance metrics, preparing reports and insights, and recommending data-driven improvements. The role involves collaborating closely with brand marketing, operations,



and creative teams to design impactful offers, creatives, and customer journeys. The individual will also oversee A/B testing, audience segmentation, and marketing automation initiatives to enhance return on ad spend and customer lifetime value.

Qualifications

- Strong skills in performance marketing channels, including paid search, paid social, and display advertising.
- Proficiency in analytics and reporting tools, such as Google Analytics, ad managers, and basic Excel for data analysis.
- Experience in campaign planning, optimization, A/B testing, and audience segmentation.
- Understanding of digital marketing fundamentals, including conversion tracking, attribution, and funnel optimization.
- Excellent written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams.
- Proven ability to manage budgets, prioritize tasks, and work to deadlines in a fast-paced environment.
- Relevant experience in retail, F&B;, or consumer-focused brands is an advantage.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

📌 Performance Marketing Manager (Kolkata)
🏢 Chai Break
📍 Kolkata