About the Role

We are looking for a results-driven Media Buyer / Performance Marketing Specialist to join our team in India and drive paid acquisition initiatives for the Overseas market. The ideal candidate will have hands-on experience managing high-budget campaigns across multiple digital advertising platforms, leveraging data to optimize performance, and scaling customer acquisition while maintaining profitability.Key Responsibilities

- Plan, execute, and optimize paid media campaigns across Meta, Google, Microsoft Bing, TikTok, LinkedIn, X (Twitter), and other relevant advertising platforms to drive customer acquisition and revenue growth for international market.

- Own the end-to-end media buying process, including campaign setup, audience targeting, budget allocation, bid management, A/B testing, performance monitoring, and scaling winning campaigns.

- Analyze campaign performance and optimize key metrics such as ROAS, CPA, CAC, Conversion Rate (CVR), CTR, Customer Lifetime Value (CLTV), and Revenue.

- Collaborate with Creative, Brand, Content, Product, and Tech teams to develop high-performing ad creatives, landing pages, and marketing assets tailored to speciffic geography consumers.

- Continuously identify new advertising opportunities, audience segments, platforms, and growth levers while maintaining profitability and achieving business goals.

- Stay updated on industry trends, platform updates, AI-powered advertising tools,



and best practices, proactively recommending strategies to improve campaign performance.

Qualifications

- Bachelor's degree in marketing, Business, Engineering, Mathematics, Economics, Analytics, or a related field.

- 15 years of experience in Media Buying or Performance Marketing, preferably managing campaigns for any international market.

- Solid hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads, Microsoft Bing Ads, and analytics tools such as Google Analytics (GA4).

- Strong analytical mindset with the ability to optimize campaigns based on performance data and business metrics.

- Excellent communication and stakeholder management skills, with the ability to collaborate across global teams.

- Proactive, detail-oriented, and adaptable, with a passion for experimentation, continuous learning, and driving measurable business growth.

Preferred Experience

- Experience working with D2C/eCommerce brands, particularly in beauty, wellness, skincare, health, or consumer products.

- Experience managing monthly advertising budgets exceeding USD 100K across multiple platforms.

- Familiarity with attribution tools, conversion tracking, server-side tracking, and marketing automation is an added advantage.

- Experience working with US-based teams and understanding US consumer behaviour and seasonal marketing trends.

📌 Performance Marketer / Media Buyer (Gurugram)
🏢 Transformative Ventures
📍 Gurugram