Position Overview

Surya International Enterprise Ltd. is seeking a creative and performance-driven Meta Ads Executive to manage and optimize advertising campaigns across Meta platforms, including Facebook and Instagram. The ideal candidate will be responsible for planning, executing, monitoring, and optimizing paid campaigns to generate leads, increase brand awareness, and maximize return on ad spend (ROAS).

Key Responsibilities

- Plan, create, and manage Facebook and Instagram advertising campaigns.
- Conduct audience research, targeting, and segmentation for effective campaign performance.
- Develop campaign structures aligned with business objectives and marketing goals.
- Monitor campaign performance and optimize ads based on key metrics.
- Manage ad budgets and ensure efficient allocation of advertising spend.
- Perform A/B testing on creatives, audiences, placements, and ad copies.
- Track leads, conversions, CTR, CPC, CPM, ROAS, and other performance indicators.
- Coordinate with the design and content teams for ad creatives and copy development.
- Generate regular campaign performance reports and insights for management.
- Stay updated with Meta advertising policies, trends, and platform updates.

Roles & Responsibilities
- Lead generation through Meta advertising campaigns.
- Campaign setup, execution, and performance optimization.
- Audience creation, retargeting, and lookalike audience management.
- Budget planning and performance monitoring.
- Conversion tracking and pixel implementation.
- Reporting and data analysis.
- Creative performance evaluation and recommendations.
- Competitor and market analysis.




- Collaboration with internal teams to achieve marketing objectives.
- Continuous testing and improvement of campaign strategies.

Required Skills & Expertise
- Strong knowledge of Meta Ads Manager and Business Manager.
- Expertise in campaign setup, optimization, and scaling.
- Understanding of Facebook Pixel, Conversion API, and event tracking.
- Knowledge of audience targeting, retargeting, and remarketing strategies.
- Analytical skills with the ability to interpret campaign data and metrics.
- Proficiency in Microsoft Excel and reporting tools.
- Excellent communication and problem-solving skills.
- Understanding of digital marketing concepts and lead generation strategies.

Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 1–3 years of experience in Meta Ads management.
- Certifications in Meta Blueprint or Digital Marketing are preferred.
- Experience in lead generation and performance marketing campaigns.

Key Performance Goals
- Generate qualified leads and achieve campaign objectives within the allocated budget.
- Improve campaign performance through continuous optimization and testing.
- Maximize ROAS while maintaining cost-effective lead acquisition.

Preferred Candidate Profile
- Results-oriented and data-driven mindset.
- Solid analytical and decision-making abilities.
- Ability to manage multiple campaigns simultaneously.
- Creative thinker with a passion for digital advertising.

Interested candidates may contact: (phone hidden) Pay: ₹300,000.00 - ₹350,000.00 per year

Work Location: In person

📌 Meta Ads Executive (Bhubaneswar)
🏢 SURYA INTERNATIONAL
📍 Bhubaneswar