Role & Responsibilities

- Plan, implement, and maintain a social media presence that ensures a high level of web traffic and customer engagement.

- Serve as the primary point of coordination between business stakeholders and the marketing team to ensure successful execution of marketing initiatives.

- Translate business objectives into integrated marketing plans and coordinate execution across social media, performance marketing, content, design, automation, and external partners.

- Manage marketing calendars, campaign timelines, deliverables, approvals, and stakeholder communications.

- Drive cross-functional collaboration between product, sales, research, compliance, technology, marketing teams etc.

- Support the development and execution of brand, product, acquisition, engagement, and retention campaigns.

- Work closely with Performance Marketing, Design, Automation & Content Creator teams to ensure campaigns are delivered on time and aligned with business objectives.

- Coordinate the execution of digital campaigns across paid, owned, and earned media channels.

- Support marketing automation initiatives, customer journey planning, lead nurturing, and CRM-driven campaigns.

- Monitor campaign performance and work with channel owners to identify optimization opportunities and improve marketing effectiveness.

- Track project progress, manage dependencies, escalate risks, and ensure timely closure of action items.

- Assist in budget planning,



vendor coordination, agency management, and campaign reporting.

- Conduct competitor analysis, market research, and customer insights gathering to support strategic marketing decisions.

- Prepare regular reports and presentations for leadership on campaign performance, project status, and key marketing initiatives.

- Ensure all marketing communications adhere to regulatory, compliance, and brand guidelines.

Expected Candidate Profile

- 4-5 years of experience in Marketing, Marketing Operations, Campaign Management, Project Management, Growth Marketing, or Brand Marketing.

- Proven experience managing multiple stakeholders and driving execution across cross- functional teams.

- Understanding of social media marketing, performance marketing, marketing automation, CRM, content marketing, and creative workflows.

- Experience coordinating integrated marketing campaigns from planning through execution and reporting.

- Excellent project management, communication, presentation, and stakeholder management skills.

- Strong problem-solving and organizational abilities with exceptional attention to detail.

- Ability to manage competing priorities and work effectively in a quick-paced environment.

- Candidates who are comfortable collaborating in or appearing on camera for marketing videos, reels, product explainers, investor education or trending content will be preferred.

📌 Marketing Manager (Financial Services) (Kolkata)
🏢 Ashika Group
📍 Kolkata