To develop, manage, and strengthen the company’s brand identity and communication across all channels. The role will ensure that every customer touchpoint—from social media and advertising to project brochures, websites, campaigns, and corporate communications—communicates a consistent, premium, and compelling brand image.

Key Responsibilities

1. Brand Strategy

* Develop and implement the company’s brand communication strategy.
- Maintain consistency in brand identity, tone of voice, messaging, colours, typography, and visual standards.
- Develop project-specific brand positioning and communication strategies.
- Create brand guidelines and ensure compliance across departments and agencies.

1. Marketing Communication

* Develop communication concepts for current project launches, campaigns, events, and promotions.
- Prepare campaign briefs, creative briefs, key messages, taglines, and communication themes.
- Coordinate with graphic designers, digital marketing agencies, photographers, videographers, and advertising agencies.
- Review and approve marketing creatives before publication.

1. Digital & Social Media

* Develop the brand communication calendar for Instagram, Facebook, LinkedIn, YouTube, website, and other relevant platforms.
- Ensure content reflects the company’s premium positioning.
- Coordinate with the digital marketing team for campaign execution.
- Monitor content quality, engagement, reach, and brand consistency.

1. Project Marketing

* Develop communication strategies for individual real-estate projects.
- Create project narratives highlighting architecture, lifestyle, location, amenities, and USP.
- Coordinate brochures, hoardings, advertisements,



presentations, walkthrough videos, launch materials, and sales collateral.
- Ensure consistency between marketing communication and actual project specifications.

1. Content Development

* Develop and edit:
- Campaign copy
- Social media content
- Website content
- Brochures
- Project profiles
- Press releases
- Corporate presentations
- Advertisements
- Customer communication
- Maintain a consistent brand tone across all communication.

1. Agency Management

* Coordinate with external branding, advertising, PR, digital marketing, photography, and creative agencies.
- Prepare clear briefs and evaluate agency deliverables.
- Ensure timely delivery and quality of outsourced creative work.
- Track agency performance and campaign effectiveness.

1. Internal Communication

* Maintain consistency in official company communication.
- Coordinate with management, sales, project, HR, and marketing teams for communication requirements.
- Develop internal brand communication standards and templates.

1. PR & Corporate Branding

* Coordinate press releases, media communication, corporate events, awards, exhibitions, and industry-related communication.
- Identify opportunities to strengthen the company’s reputation and visibility.




- Maintain relationships with relevant media and communication partners.

1. Market & Competitor Analysis

* Monitor competitor branding and communication strategies.
- Track market trends, customer preferences, and emerging communication formats.
- Recommend recent branding and communication opportunities to management.

1. Performance Monitoring

* Monitor campaign and communication performance.
- Analyse reach, engagement, leads, conversions, and brand visibility.
- Prepare periodic Brand & Communication Performance Reports for management.
- Recommend improvements based on data and market response.

Key Performance Indicators — KPIs
- Brand consistency across all communication
- Quality and timely delivery of marketing creatives
- Campaign performance and engagement
- Digital reach and brand visibility
- Lead generation contribution
- Project launch communication effectiveness
- Social media growth and engagement
- Website/content performance
- Agency performance and turnaround time
- Brand awareness and market positioning

Required Qualifications

- Bachelor’s degree in Marketing, Mass Communication, Journalism, Advertising, Business Administration, or a related field.
- 4–8 years of relevant experience in brand management, marketing communication, advertising, real estate, hospitality, luxury brands, or similar sectors.
- Strong written and verbal communication skills.
- Good understanding of digital marketing and social media.
- Strong creative and conceptual thinking.
- Experience handling creative/advertising agencies.

Pay: From ₹60,000.00 per month

Benefits

- Cell phone reimbursement

Work Location: In person

📌 Marketing and Communications Manager (Kozhikode)
🏢 Q DEVELOPERS
📍 Kozhikode