Research and map the large-format HORECA landscape in Bangalore and key metros to identify high-value market development opportunities
Support GTM and account-development strategy for fintech and commerce offerings targeted at enterprise HORECA clients
Drive market development and adoption of the company's fintech app, digital payments, and POS terminals — launched in partnership with India's largest licensed payments company — including onboarding journeys and merchant activation with the payments partner
Analyze market trends, competitor positioning, and pricing to inform business development and marketing decisions
Build and maintain a structured pipeline of large HORECA prospects, working with sales and partnerships teams from lead to full onboarding (including the fintech app and payments/POS offerings)
Develop marketing collateral and pitch materials for enterprise HORECA stakeholders, and coordinate campaigns, partner events, and activations that drive fintech/payments adoption
Maintain market and account data in CRM/reporting systems, and report progress and insights to the reporting manager on a regular cadence.
Requirements:
Bachelor's degree in Business, Marketing, Economics, Finance, or related field
1–3 years in market development, business analysis, marketing, or B2B sales support; fintech, digital payments, or HORECA/FMCG experience preferred
Solid analytical skills; comfort with market research and translating insights into recommendations
Excellent written and verbal communication in English; Hindi and/or Kannada a plus
Proficiency in Excel/Sheets and PowerPoint/Slides; familiarity with CRM systems preferred
Self-motivated and comfortable in a target-driven, cross-functional environment