Role Purpose To support the establishment and scaleup of the Industrial Paints business by developing market intelligence, designing the gotomarket strategy, creating the sales organization blueprint, enabling crossfunctional readiness, and driving initial business development efforts. The role will act as the anchor for setting up the Industrial Paints vertical and ensuring successful pilot launch and scaleup.

Key Responsibilities

Market Intelligence Business Planning

- Conduct market assessment to identify chance size across industrial paint categories, customer segments, industries, and geographies.

- Build a deep understanding of market dynamics, competitor strategies, pricing landscapes, channel structures, and customer requirements.

- Develop business potential estimates and prioritize target segments and geographies.

- Provide recommendations on marketentry priorities and growth opportunities.

GotoMarket Strategy

- Develop and execute the gotomarket plan for pilot launch and subsequent scaleup.

- Define customer acquisition strategy, coverage models, and account targeting approach.

- Identify key industry segments and strategic customers for business development efforts.

- Track pilot outcomes and recommend corrective actions and expansion plans.





- Ensure readiness of operational processes to support market expansion.

- Coordinate key initiatives required for successful launch and scaleup of the vertical.

Organization Design Capability Build

- Design the proposed sales structure for the Industrial Paints vertical.

- Define roles, responsibilities, span of control, and reporting structures.

- Develop job descriptions and competency requirements for sales and technical roles.

Business Development

- Build relationships with potential customers, OEMs, fabricators, industrial units, consultants, and key market stakeholders.

- Support acquisition of anchor customers during the pilot phase.

- Help establish a strong pipeline of opportunities for business growth.

Influencer Ecosystem Development

- Develop an influencer engagement strategy where relevant.

- Build relationships with consultants, project influencers, EPC contractors, industry bodies, and specifiers.

- Drive awareness and preference for Industrial Paint solutions within target sectors.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Lead Sales - Industrial Paints (Mumbai)
🏢 Aditya Birla Insulators
📍 Mumbai