Company Description Techie, a brand by SRV Global, is headquartered in New Delhi with branches in major cities across India. Founded in 2015, Techie Specializes in laptop batteries, adapters, SSDs, Laptop sleeve, cooling pads, cable, converter, hub, mouse, and other everyday tech accessories.

The company focuses on making technology products easy to use while combining contemporary design with an experienced development team. All Techie products are built to high quality standards and are designed to match original equipment specifications for durability, structure, and fit. Team members join a growing brand committed to reliable performance and user-friendly innovation.

Role Description The Influencer Marketing Specialist is a full-time, on-site role based in New Delhi. This role is responsible for identifying, evaluating, and onboarding influencers across social media platforms that align with Techie’s brand and product lines.

Day-to-day tasks include planning influencer campaigns, negotiating collaborations, managing communication, and tracking performance metrics such as reach, engagement, and conversions. The specialist will coordinate content briefs, ensure brand and product accuracy in influencer posts, and collaborate closely with the marketing and e-commerce teams to support product launches and promotional activities.



The role also includes monitoring trends in influencer marketing, preparing regular reports, and recommending strategies to strengthen Techie’s presence in the consumer tech space.

Qualifications

- Candidates should possess strong influencer and social media marketing skills, including campaign planning, creator outreach, and relationship management.
- Candidates should possess skills in digital marketing and content marketing, with an understanding of multi-channel campaigns and audience segmentation.
- Candidates should possess abilities in data analysis, performance tracking, and reporting, using metrics to optimize influencer activities and ROI.
- Candidates should possess communication and collaboration skills, including clear written and verbal communication and the ability to work with cross-functional teams.
- Candidates should possess knowledge of consumer tech or electronics markets, with an interest in laptops, accessories, and everyday tech products.
- Relevant qualifications such as a bachelor’s degree in Marketing, Communications, Business, or a related field are preferred.
- Prior experience in influencer marketing, brand partnerships, or social media management within a consumer brand environment is a strong advantage.

📌 Influencer Marketing Specialist (New Delhi)
🏢 Techie
📍 New Delhi