Role & responsibilities

1. Strategy

-Develop and execute a comprehensive digital marketing strategy aligned with business objectives.

- Identify market trends, competitor activities, and opportunities for strategic positioning.

2. Customer Acquisition

- Implement customer acquisition strategies to drive traffic and leads to the deployed online platform(s).
- Optimize user journeys and conversion funnels to maximize lead conversion.
- Provide hands-on leadership towards design & implementation of META, Google, LinkedIn & YouTube campaigns.

3. Data Analysis and Optimization

- Analyze data and key performance indicators to measure the success of digital marketing efforts.
- Continuously optimize campaigns based on performance insights.

4. Content Strategy

- Develop and execute a content strategy that showcases the Company's expertise.
- Create engaging and informative content for various digital channels.

5. Social Media Management

- Develop and implement social media campaigns to engage the target audience leading to a steady growth in users/ followers & views.
- Leverage social platforms for customer interaction.

6. Portal Management

- Oversee the acquisition of high-quality leads through online portals, manage vendor relationships and ensure efficient transaction processes.
- Optimize portal lead acquisition and conversion,



through data analysis and collaboration with Sales Function.

7. BTL Activities

- Plan, ensure execution and oversee BTL Marketing activities to drive offline engagement, brand visibility and customer acquisition.
- Co-ordinate various promotional events like property expos, local community engagements and sponsorships that complement and are consistent with the Brand messaging and other online marketing initiatives.

8. Brand Building

- Build and maintain a solid online brand presence for the Company.
- Develop and implement brand awareness campaigns through various digital channels.

9. Emerging Technologies

- Stay abreast with emerging technologies and digital marketing trends.
- Identify and integrate innovative tools and platforms to enhance marketing effectiveness.

10. Management of Inframantras website & SEO

- Ensure improvement across all website metrics.
- Continuous creation of fresh content towards improving SEO rankings.

Preferred candidate profile

- Min. 10 Yrs. of overall experience with 4+ years in a leadership role focusing on digital marketing.
- Proven track record of successful online lead generation, social media campaigns & brand building.
- Strong analytical skills and proficiency in data-driven decision-making.
- Excellent communication, leadership, and collaboration abilities.

📌 Head - Marketing (Gurugram)
🏢 Inframantra
📍 Gurugram