Job Summary

Reports to: Chief of Staff North-star: Qualified Pipeline Lead-to-Demo Conversion

What You ll Own

- 1.

Outbound

Engine

ICP list building, sequence design and optimisation, CRM hygiene, and working directly with sales on handoff and pipeline quality. You re not just setting up the system - you re iterating on it based on what s converting.

- 2.

Paid Demand

Gen

LinkedIn Ads (primary), Google Ads (secondary). You ll work with an agency on execution but you own the brief, the outcomes, and the learning loop. If it s not working, you fix it - not the agency.

- 3.

Organic Demand

Gen

SEO strategy and execution, website performance, non-paid pipeline channels. You ll decide what s worth building and in what order.

- 4.

Brand Digital

Presence

How Shopflo shows up on LinkedIn, on Google, in inboxes. Messaging consistency, creative direction, channel hygiene. Not vanity metrics - everything ties back to pipeline.

- 5.

Analytics

Experimentation

Own the numbers across all channels. Build reporting that actually drives decisions. Run experiments, kill what doesn t work, double down on what does.

What We re Looking For

Must-haves

- - 4-6 years in GTM, growth, or demand gen at a B2B SaaS, fintech, or similar environment

- - You ve built GTM processes from scratch - not inherited a playbook and run it





- - You ve owned pipeline outcomes - not task lists, not impressions

- - High agency. You don t wait for tight briefs. You move, then align.

- - Strong commercial instinct - you think in conversion rates, ICP fit, and pipeline quality

- - Comfortable managing vendors and agencies without losing accountability

- - Hands-on with the stack: CRM, sequencing tools, LinkedIn Ads, Google Ads, SEO basics, analytics

Nice-to-haves

- - Prior exposure to fintech, payments, D2C/retail SaaS, or developer tools

- - Experience in an early-stage or high-growth environment

- - You ve personally shipped something that drove revenue - a sequence that booked meetings, a page that ranked, a channel that compounded

What You ll Get

- - Direct access to the Chief of Staff and real ownership - not a layer removed from decisions

- - Budget and autonomy to experiment

- - The scale and stability of Pine Labs with the pace of a product team

- - Market-competitive salary.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 GTM & Growth Lead (Bengaluru)
🏢 shopflo
📍 Bengaluru