20 Aug
|
Wimaan
|
Bengaluru
About Wimaan:
Wimaan is building an AI companion for India’s frontline workforce, helping workers discover better opportunities, build relevant skills, and progress in their careers.
We are an early-stage startup, so this role comes with significant ownership and the opportunity to work closely with the founder.
About the role:
- We are looking for someone who can own growth and performance marketing at Wimaan, rather than just execute campaigns.
- You will work across Meta Ads, creative experimentation, content, and social media to help us acquire and engage users efficiently.
- A big part of this role will be continuously figuring out what creatives work.
- That could mean creating ads using AI tools, editing existing content, writing scripts, shooting simple videos yourself, working with creators, or experimenting with entirely new formats.
- We care much more about your ability to experiment, learn quickly, and drive outcomes than about having years of experience.
What you will do:
- Own and optimise performance marketing campaigns, primarily across Meta Ads.
- Monitor campaign performance and continuously improve CAC, CTR, conversion rates, and other key metrics.
- Come up with new ad concepts, hooks, scripts, and creative angles.
- Create ad creatives independently using AI tools, design/editing tools, or by shooting simple content yourself.
- Run rapid creative experiments and identify what messaging and formats perform best.
- Analyse campaign data and use insights to decide what to test next.
- Manage and grow Wimaan’s social media presence across relevant platforms.
- Repurpose content across organic and paid channels.
- Identify new acquisition channels and growth experiments.
- Work directly with the founder on growth strategy and execution.
Who we are looking for: You could be a great fit if:
- You are genuinely interested in growth, marketing, consumer behaviour, and experimentation.
- You are comfortable with Meta Ads Manager or have actively experimented with paid advertising.
- You can create content instead of waiting for a designer or agency to create everything for you.
- You are comfortable using AI tools to create images, videos, scripts, and marketing content.
- You understand that a positive performance marketer needs to think about creative + targeting + funnel + data, not just campaign setup.
- You enjoy looking at numbers and figuring out why something worked or didn’t.
- You are comfortable experimenting quickly and iterating based on results.
- You can work independently and take ownership without waiting for detailed instructions.
Experience with tools such as Meta Ads Manager, Canva, CapCut, AI image/video tools, or analytics platforms is helpful, but strong execution ability and ownership matter more than credentials.
What you will get:
- Direct exposure to building growth for an early-stage AI startup.
- Ownership of real marketing budgets and campaigns.
- Freedom to experiment with creatives, channels, and growth ideas.
- Hands-on experience across performance marketing, content, AI tools, and social media.
- Opportunity to work closely with the founder.
- Potential conversion into a full-time role based on performance.
📌 Growth & Performance Marketing Intern (Bengaluru)
🏢 Wimaan
📍 Bengaluru