20 Aug
|
Sherwoods India
|
Indiranagar
20 Aug
Sherwoods India
Indiranagar
– Graphic DesignerReal Estate & Channel Partner Vertical
Job Title: Graphic Designer
Industry: Real Estate / Property Marketing
Department: Marketing & Creative
Employment Type: Full-Time
Location: Indira Nagar 1st Stage
Experience: 1–5 Years
About the Role
We are looking for a creative and detail-oriented Graphic Designer to join our marketing team and work across our Real Estate and Channel Partner verticals.
The candidate will be responsible for creating high-quality visual communication for residential and commercial projects, plotted developments, villas, land parcels, builder projects and channel partner campaigns.
The ideal candidate should have a strong understanding of real estate marketing, social media creatives, Meta advertising and digital-first design, with the ability to convert property information into visually compelling marketing creatives.
Key Responsibilities. Real Estate & Project Creatives
- Design creatives for residential, commercial, villa, plot and land projects.
- Create project launch, pre-launch, under-construction and ready-to-move creatives.
- Develop property brochures, flyers, presentations, standees and marketing collaterals.
- Design project-specific creatives highlighting location, pricing, configurations, amenities, specifications and USPs.
- Create premium visual concepts suitable for luxury and high-end real estate projects.
- Adapt creatives according to different project brands and developer guidelines.
Social Media & Digital Marketing
- Design creatives for Instagram, Facebook, LinkedIn and other digital platforms.
- Create static posts, carousels, infographics, stories and promotional creatives.
- Develop creative concepts for social media campaigns and monthly content calendars.
- Design festival, occasion, awareness and brand communication creatives.
- Resize and adapt creatives across multiple digital formats while maintaining visual consistency.
Performance Marketing & Lead Generation
- Design high-converting creatives for Meta Ads and other paid campaigns.
- Create multiple creative variations for A/B testing.
- Understand how visual hierarchy, CTA placement, pricing and messaging influence lead generation.
- Design creatives specifically for different target audiences such as home buyers, investors, NRIs and HNIs.
- Work closely with the Digital Marketing team to improve creative performance based on campaign results.
Channel Partner Marketing
- Create marketing creatives for multiple builder/developer projects marketed through the Channel Partner business.
- Work across multiple projects simultaneously while maintaining individual project branding.
- Design project comparison, location advantage, investment opportunity and property showcase creatives.
- Create creatives highlighting best pricing, exclusive offers, inventory availability, EOI campaigns and site visit campaigns.
- Quickly adapt builder-provided marketing assets into Channel Partner branded creatives.
- Maintain consistency between developer branding and the Channel Partner's brand identity.
Motion & Video Creatives
- Create basic motion graphics and animated social media creatives.
- Develop short-form visual content for Instagram Reels and Meta Ads.
- Create simple property walkthrough, location, amenities and offer-based motion creatives.
- Collaborate with video editors/content creators when advanced video production is required.
Required Skills
- Strong knowledge of Adobe Photoshop and Illustrator.
- Working knowledge of Figma and/or Canva.
- Basic knowledge of After Effects, Premiere Pro or other motion/video tools is an advantage.
- Strong understanding of typography, colour, composition and visual hierarchy.
- Good knowledge of social media design specifications.
- Understanding of Meta Ad creative formats.
- Ability to create premium and conversion-focused real estate creatives.
- Strong image editing and retouching skills.
- Ability to work with templates while also developing original creative concepts.
Real Estate Knowledge – Preferred The candidate should preferably understand:
- Residential & commercial real estate
- Apartments, villas and plotted developments
- Pre-launch & launch campaigns
- Project USPs and amenities
- Location-based marketing
- Property pricing communication
- Lead-generation campaigns
- Site visit campaigns
- Builder/developer branding
- Channel partner marketing
Prior experience in real estate, property marketing, digital agencies or advertising agencies will be highly preferred.
Soft Skills
- Strong creative thinking and attention to detail.
- Ability to understand a brief and translate it into an effective visual concept.
- Positive communication and collaboration skills.
- Ability to work under tight deadlines.
- Ability to manage multiple projects simultaneously.
- Comfortable working in a fast-paced marketing environment.
- Willingness to experiment with new creative styles and trends.
- Strong sense of ownership and responsibility.
Key Deliverables The designer will be responsible for creating:
- Meta Ad creatives
- Instagram/Facebook creatives
- Project launch creatives
- Property listing creatives
- Brochures & flyers
- Project presentations
- Location creatives
- Amenities creatives
- Price & offer creatives
- Site visit creatives
- Investment creatives
- Festival & brand creatives
- Carousels & infographics
- Basic motion graphics
- Channel Partner promotional creatives
- Builder/project-specific marketing collateral
What We Are Looking For We are looking for someone who can think beyond just making attractive designs.
The ideal candidate should understand:
Design → Communication → Marketing → Lead Generation → Conversion
They should be able to look at a property project, understand its target audience and USPs, and create a visual that not only looks premium but also gets attention and drives enquiries.
Qualification
- Bachelor's/Diploma in Graphic Design, Visual Communication, Fine Arts or a related field preferred.
- 1–5 years of relevant experience in graphic design.
- Real estate / advertising / digital marketing experience will be an added advantage.
Portfolio Requirement Candidates must provide a portfolio showcasing relevant work, preferably including:
- Real estate creatives
- Meta Ads
- Social media campaigns
- Property brochures
- Branding projects
- Carousels
- Motion graphics
- Performance marketing creatives
Candidates with strong real estate and performance marketing design experience will be preferred. Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
📌 Graphic Designer (Indiranagar)
🏢 Sherwoods India
📍 Indiranagar