20 Aug
|
Vsquare Consultants
|
Mumbai
20 Aug
Vsquare Consultants
Mumbai
ROLE PURPOSE
Design and produce all of brand visual creative across social media, performance marketing, the website, and limited print working within the brand's established visual identity to deliver output that is consistently beautiful, brand-accurate, and built to perform. This is a high-output, detail-obsessed role for a designer who understands that in luxury, quality is non-negotiable and craft is everything.
KEY RESPONSIBILITIES
- Social Media Creative (Primary Output) Design all organic social creative for brand's Instagram, YouTube, and LinkedIn including static posts, carousels, Reels covers, Stories frames, and highlight covers. Every piece must feel editorial and aspirational, never templated or generic. Maintain the brand's visual consistency across the content calendar.
- Performance Marketing Creative Design all paid digital ad creative Meta (Facebook and Instagram) static and carousel ads, Google Display Network banners (all standard IAB sizes), and YouTube pre-roll thumbnail frames. Performance creative must balance brand elegance with click-through intent — beautiful and effective, not just one or the other.
- Website Creative &
- UI Assets
— Design all website creative assets — homepage hero banners, campaign landing page graphics, product feature banners, email header images, and seasonal promotional graphics. Work with the digital team to ensure assets are optimised for web (correct dimensions, file sizes, and formats).
- Email &
- CRM Creative
— Design HTML email templates and individual campaign email graphics for brand’s clienteling and CRM communications — event invitations, recent arrival announcements, loyalty programme communications, and personalised HNI mailers. These must feel premium and personal, never mass-market.
- Event &
- Boutique Collateral (Limited Print)
— Design print-ready collateral for brans’s exclusive events and boutiques: invitation cards, event menus, branded place cards, thank-you cards, catalogue inserts, and in-boutique signage. While print is a small part of the role, the quality standard for luxury print is the highest — every piece must be print-production-ready with bleed, CMYK, and correct resolution.
- Brand Identity Adherence &
- Asset Management
— Be the daily guardian of brans’s visual brand standards — correct logo usage, colour palette, typography, photography treatment, and layout principles. Maintain an organised, version-controlled design asset library. Raise concerns about any brief that risks off-brand output before starting work, not after.
- Cross-team Briefing &
- Turnaround
— Work from creative briefs provided by the Brand &
- Content Lead, Events team, Digital Marketing Manager, and CMO. Manage simultaneous briefs with clear prioritisation. Deliver work on agreed timelines. Participate in design reviews and incorporate feedback efficiently without losing the quality of the final output.
MUST-HAVE SKILLS &
- PREREQUISITES
- 3–5 years of graphic design experience with a portfolio that demonstrates luxury, premium, or lifestyle brand work — watches, jewellery, fashion, hospitality, or automotive
- Expert-level proficiency in Adobe Creative Suite: Photoshop, Illustrator, InDesign — not just working knowledge, genuine mastery. Work will be reviewed in detail.
- Strong understanding of social media creative formats and best practices across Instagram, YouTube, and Meta ad placements — knows the difference between what works organically and what works in paid
- Experience producing print-ready files: understands bleed, CMYK, DPI, pre-press checks, and how to communicate with print vendors
- Portfolio must include: social creative, digital ad creative, and at least one print piece — all in a luxury or premium context
📌 Graphic Designer-Leading Luxury Retail-Mumbai
🏢 Vsquare Consultants
📍 Mumbai