Help us build the next big South Asian social community in North America.

BAKCHODS is building a new kind of social community for South Asians in the U.S. and Canada — bringing people together through events, friendships, dating, travel, nightlife, food, culture, and real-life experiences.

We’re looking for a creative, strategic Instagram & Community Growth Specialist who understands South Asian culture and knows how to turn Instagram attention into a real, active, and balanced community.

This is not a content-scheduling job.

We want someone who understands people, culture, creators, trends, communities, and what makes someone actually want to show up.

What You'll Do

- Build and execute an Instagram growth strategy for BAKCHODS
- Help grow a solid and balanced South Asian audience , with a particular focus on making our community highly welcoming and attractive to women
- Identify audience segments across South Asian communities in the U.S. and Canada
- Develop content strategies around:
- Reels
- Memes
- Dating & relationships
- Friendships
- Desi culture
- Travel
- Food
- Nightlife
- Events
- Bollywood & entertainment
- South Asian life in North America
- Identify viral cultural moments, conversations, jokes, memes, and trends that BAKCHODS can own
- Find and build relationships with South Asian creators, influencers, women-led communities, college groups, cultural organizations, and local community pages
- Develop creator collaborations that bring new, high-quality people into the community
- Build strategies that encourage people to:
- Tag friends
- Share posts
- Comment
- Join events
- Invite their friends
- Follow the BAKCHODS community
- Develop city-specific growth strategies for markets such as Atlanta, New York, New Jersey, Toronto, Boston, Chicago, Dallas, Los Angeles, San Francisco, and other major South Asian markets




- Recommend and manage Meta/Instagram advertising experiments when appropriate
- Track growth, engagement, demographics, conversion, and event registrations
- Continuously test what works and double down on winning content

The BIG Goal We don't just want followers .

We want to build a community where people think:

"If BAKCHODS is happening, I want to be there."

Our goal is to turn Instagram into a growth engine for:

Followers → Community → Friendships → Dates → Events → Experiences → Word of Mouth

And ultimately build one of the strongest South Asian social communities in North America.

We Especially Care About Community Balance

One of our biggest goals is creating events and communities where both men and women genuinely want to participate.

We don't want an audience that is overwhelmingly male.

You should be able to think strategically about questions like:

- What content makes South Asian women want to follow BAKCHODS?
- How do we make the brand feel fun, social, confident, and female-friendly ?
- Which female creators and communities should we collaborate with?
- What types of events and content naturally create a balanced crowd?
- How do we build trust before asking someone to attend an event?
- How do we create an environment where women feel comfortable bringing their friends?
- How do we turn our existing female audience into community advocates?

We are looking for someone who understands that audience balance is a community-building problem,



not simply an advertising problem.

Who We're Looking For

You should have

- Proven experience growing Instagram accounts, communities, or brands
- Strong understanding of South Asian culture and audiences
- Experience targeting South Asians in the U.S. and/or Canada
- Strong knowledge of Instagram Reels, organic growth, creators, influencer marketing, and Meta Ads
- Experience identifying viral trends and turning them into content
- Understanding of how different audiences — particularly women and men — respond to social and community content
- Experience working with micro-influencers, creators, community pages, or local communities
- Strong understanding of social/event-driven growth
- Excellent creative instincts
- Strong analytical and strategic thinking

Bonus Points

Experience with

- South Asian dating communities
- Singles/social events
- Desi lifestyle brands
- South Asian nightlife
- Travel communities
- Food & entertainment
- College/young professional communities
- Women-focused communities
- Creator partnerships
- Event marketing

What We Don't Want We're not looking for someone whose strategy is:

"I'll post 3 times a week and use trending hashtags."

We want someone who can think much bigger.

You should be able to answer:

- Who exactly should BAKCHODS target in each city?
- How do we get our first 10,000 followers?
- How do we reach 50,000+?
- What makes South Asian women want to follow us?
- Which creators can introduce BAKCHODS to thousands of relevant people?
- Which communities should we partner with?
- What content makes people tag their friends?
- How do we turn Instagram followers into event attendees?
- How do we build a community people don't want to leave?
- What should we test every week?
- What metrics actually matter?

📌 Freelance Instagram Marketing Strategist – South Asian Audience (India)
🏢 PATHSDATA
📍 India