KEY RESPONSIBILITIES

- Franchise Lead Management

Manage all franchise leads received through:
- Franchise Bazar
- Website
- Social media
- Direct enquiries
- Referrals
- Exhibitions/events
- Outbound franchise campaigns

Maintain complete records in the CRM.

Track

- New leads
- Contacted leads
- Qualified leads
- Meetings
- Site discussions
- Commercial discussions
- Negotiations
- Agreements
- Payments
- Store opening status

No franchise lead should be lost because of poor follow-up.
- Franchisee Qualification

Conduct the initial screening of potential franchise partners.

Evaluate

- Investment capability
- Business background
- Retail experience
- Local market knowledge
- City/location
- Network
- Management capability
- Commitment level
- Financial capability

Prepare a Franchisee Qualification Report for senior management.

The objective is not simply to sell franchises but to identify partners capable of successfully operating the business.

- Franchise Presentation

Conduct qualified franchise presentations explaining:
- Banwarilal Chandiwala brand
- Business opportunity
- Franchise model
- Investment
- Store requirements
- Product categories
- Expected operational structure
- Support provided by the company
- Franchisee responsibilities
- Marketing support
- Training
- Technology
- Inventory system
- Commercial terms

Coordinate with the Founder/Head of Franchise for high-value prospects.
- Franchise Conversion

Own the follow-up process from qualified lead to franchise agreement.

Responsibilities include

- Follow-up calls
- Meetings
- Commercial discussions
- Requirement clarification
- Objection handling
- Negotiation coordination
- Documentation
- Payment follow-up
- Agreement coordination

Maintain a clear pipeline and provide weekly conversion reports.
- Franchisee Relationship Management

Once a franchise agreement is signed, become the primary relationship manager.

Coordinate between the franchisee and internal teams.

You will work closely with:





Franchisee Franchise Team Operations Marketing Procurement Finance HR Technology The franchisee should always know:

- What happens next
- Who is responsible
- What is pending
- Expected timeline
- Required payment/action
- New Franchise Store Setup

Manage the complete franchise opening process.

Create and maintain a New Store Opening Tracker.

Key Milestones

- Agreement
- Location Approval
- Store Design
- Interior Execution
- Equipment & Technology
- Recruitment
- Training
- Inventory
- Marketing
- Trial Operations
- Grand Opening

Track every milestone and escalate delays immediately.
- Location Coordination

Coordinate with the franchisee and internal management for location approval.

Collect

- Location details
- Property information
- Carpet area
- Frontage
- Floor
- Parking
- Catchment
- Nearby competition
- Customer profile
- Expected footfall
- Rental details
- Photos/videos
- Google Maps location

Prepare the required information for managements final location approval.
- Franchisee Onboarding

Ensure every new franchisee receives:
- Franchise documentation
- Brand guidelines
- SOPs
- Store requirements
- Product information
- Training schedule
- Marketing plan
- Technology requirements
- Reporting formats
- Launch checklist

Conduct an onboarding meeting and explain the complete process.
- Coordinate Franchise Training

Work with the Retail Operations and Training teams to ensure:
- Franchisee training
- Store Manager training
- Sales staff training
- Product training
- Silver knowledge
- Customer handling
- Billing
- Inventory
- Security
- SOP training are completed before opening.
- Franchise Marketing Coordination

Work with the Marketing Head to ensure every franchise gets proper launch support.

Coordinate

- Launch campaign
- Local marketing
- Digital campaigns




- Outdoor advertising
- Influencer activity
- PR
- Social media
- Opening offers
- Store creatives

Ensure franchisees receive marketing material on time.
- Franchise Performance Monitoring

After opening, monitor franchise performance.

Track

- Daily sales
- Monthly sales
- Customer footfall
- Conversion
- Average bill value
- Product category performance
- Inventory
- Stock ageing
- Marketing performance
- Customer complaints
- Store profitability

Identify underperforming stores and coordinate corrective action with the Operations and Marketing teams.
- Franchisee Relationship & Support

Build strong long-term relationships with franchise partners.

Conduct regular

- Weekly calls during the launch phase
- Monthly performance reviews
- Quarterly business reviews

Understand franchisee concerns and coordinate solutions.

However, maintain clear boundaries between supporting the franchisee and running the franchisee’s business for them.

- Issue Resolution

Act as the first escalation point for franchise-related issues.

Coordinate resolution of

- Inventory issues
- Marketing issues
- Technology issues
- Training issues
- Store operations issues
- Product issues
- Billing issues
- Customer complaints

Escalate commercial, legal or major operational issues to senior management.
- Franchise Compliance

Ensure franchisees comply with

- Brand guidelines
- Pricing policies
- SOPs
- Customer policies
- Inventory procedures
- Security procedures
- Marketing guidelines
- Reporting requirements
- Approved product standards

Coordinate with the Retail Operations/Audit team for periodic franchise audits.
- CRM & MIS

Maintain a complete franchise database.

Franchise Pipeline

- Total leads
- Qualified leads
- Meetings
- Site visits
- Negotiations
- Agreements
- Payments
- Openings

Franchise Performance

- Store sales
- Growth
- Inventory
- Marketing
- Operational issues
- Franchisee satisfaction

Submit a weekly and monthly report to the Head of Franchise/Founder.

📌 Franchise Manager (Patna)
🏢 Bizaccen Knnect
📍 Patna