Field Sales Manager - FMCG, OTC & Pharma Retail Distribution

We are looking for a hands-on Field Sales Manager to build retail-market coverage, develop pharmacy/chemist/general-trade accounts and lead a small team of field sales officers.

This is a market-facing role, not a desk-only reporting role. The successful candidate will spend substantial time in the field: opening outlets, visiting key accounts, coaching sales officers, driving repeat orders and maintaining collection discipline.

Key Responsibilities

- Build and execute territory-wise route plans for field sales officers.
- Recruit, train, coach and supervise field sales officers as the team grows.
- Personally visit key pharmacies, chemists, retailers, distributors and trade customers.
- Develop recent productive outlets and reactivate inactive accounts.
- Drive orders across FMCG, OTC, consumer-health, personal-care, medical-device and pharma retail-distribution categories.
- Ensure accurate communication of products, prices, schemes, credit terms and order conditions.
- Review daily outlet visits, order pipeline, delivered sales, collections, returns and customer issues.
- Protect collection discipline: approve no customer credit, discount or scheme outside policy.
- Monitor retailer performance, repeat-order behaviour, competitor activity, pricing and local market opportunities.
- Work closely with operations on stock availability, delivery follow-up, returns, expiry concerns and customer service.
- Ensure every salesperson updates the CRM or sales application with visits, orders, follow-ups, collections and market feedback.
- Produce clear daily and weekly reports on productive outlets, sales, collections, ageing, repeat orders, team activity and risks.
- Maintain high standards of product, pricing, credit, documentation and compliance discipline. Do not make unauthorised medical, product or commercial claims.





Candidate Profile

- 4+ years of field-sales, territory-sales, distributor-sales or market-development experience.
- Experience in FMCG, OTC, pharma retail distribution, consumer health, personal care, medical devices or related trade channels.
- Demonstrated experience managing, training or coaching field sales representatives is strongly preferred.
- Existing familiarity with pharmacies, chemists, general-trade retailers, distributors or local trade routes is an advantage.
- Strong ability to drive both order generation and cash collection.
- Comfortable using CRM, mobile order-booking, WhatsApp and spreadsheet-based reporting.
- Able to manage daily field activity, solve retailer problems and hold team members accountable.
- Strong communication, negotiation, planning and follow-up skills.
- A two-wheeler and valid driving licence are strongly preferred.
- Local-language fluency is required; working Hindi or English is helpful.
- High integrity in handling customer relationships, prices, credit, schemes and collection information.

What Success Looks Like

- A disciplined, productive field-sales team with reliable route coverage.
- More active outlets, repeat orders and collections within approved terms.
- Accurate CRM data and visibility into daily field activity.
- Low unauthorised credit, returns, expiry issues and collection delays.
- Profitable territory growth, measured on collected contribution rather than orders booked.

Application Instructions

Please apply with an updated resume and include:
- current location;
- total relevant field-sales and team-management experience;
- categories, channels and territories handled;
- size of field team managed, if applicable;
- current notice period or earliest joining date; and
- whether you have a two-wheeler and valid driving licence.

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Field Sales Manager (Hyderabad)
🏢 Boni
📍 Hyderabad