About the Role

OneRoot is looking for a creative, data-driven, and enthusiastic Digital & Performance Marketing Executive to join our growing marketing team. In this full-time role, you will own both organic and paid digital channels — managing social media, creating content, running targeted ad campaigns, and analysing performance data — with a strong focus on promoting OneRoot's agri-products and farmer-focused initiatives. You will play a key role in shaping OneRoot's digital presence and driving measurable business growth.

Key Responsibilities

Brand & Social Media

● Manage OneRoot's social media platforms and build an engaging online presence across Instagram, Facebook, LinkedIn, and YouTube.

● Create, schedule, and publish compelling content tailored to farmers, aggregators, and agri-stakeholders.

● Develop and execute awareness campaigns for farmers through social media, digital content, and online communities.

● Promote OneRoot's agricultural products, agri-inputs, spices, and farmer-focused initiatives through digital channels.

Paid & Performance Marketing

● Plan, execute, and optimise digital ad campaigns across Google Ads, Meta Ads (Facebook & Instagram), YouTube, and LinkedIn.

● Drive website traffic and improve conversion rates through data-driven strategies.

● Conduct keyword research, audience targeting, and competitor analysis.

● Optimise landing pages, ad creatives, and campaign strategies to maximise ROI.

● Own lead generation and customer acquisition funnels for OneRoot's products and services.

● Track and report on key KPIs including CPC, CTR, ROAS, conversion rates,



and lead quality.

SEO, Content & Analytics

● Manage SEO and SEM activities to improve search engine rankings and organic traffic.

● Plan and execute email marketing campaigns and customer engagement initiatives.

● Monitor website, social media, and campaign analytics and prepare actionable performance reports.

● Conduct market research and competitor analysis to inform content and campaign decisions.

● Collaborate with the content and design teams to develop high-performing creatives and campaigns.

Requirements

Skills & Knowledge

● 0.5 -1 years of hands-on experience in digital marketing, performance marketing, or a related role.

● Proven experience managing Google Ads, Meta Ads Manager (Facebook & Instagram), LinkedIn Ads, and Google Analytics.

● Strong understanding of SEO, SEM, social media marketing, and digital advertising best practices.

● Experience with Canva, SEO tools (SEMrush / Ahrefs / Google Search Console), and marketing automation platforms.

● Solid analytical and problem-solving skills with the ability to interpret data and make performance-based decisions.

● Proficiency in MS Excel / Google Sheets and marketing reporting tools.

● Experience with A/B testing, landing page optimisation, and conversion rate improvement strategies.

Communication

● Strong creativity and content planning skills with the ability to create farmer-focused awareness campaigns.

● Proficiency in Kannada, Hindi, and English (Mandatory).

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits

- Food provided
- Provident Fund

Work Location: In person

📌 Digital & Performance Marketing Executive (Electronic City)
🏢 One Root (ENP Farms Private
📍 Electronic City