At Ecolab, you can help take on some of the world's most meaningful challenges, delivering critical insights and innovative solutions to help our customers achieve clean water, secure food, abundant energy, and healthy environments. With our worldwide reach and ambitious growth plans, you will have the opportunity to own your future and impact what matters. Are you ready to make an impact

Ecolab is searching for a driven Digital SEO / SEM and AI Search Specialist within our Marketing Services team in Pune, India. In this role, you will execute and optimize search marketing initiatives across both traditional search engines and emerging AI-driven search experiences. This role focuses on implementing SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) recommendations, managing paid search SEM campaigns, and ensuring high-quality digital content deployment.

You will collaborate with content creators, designers, developers, and digital strategists to improve search visibility, campaign performance, and user experience.

What You Will Do:

SEO, AEO GEO Execution Optimization

- Perform keyword research, intent analysis, expansion, and optimization across traditional and AI-driven search experiences.
- Implement on-page SEO improvements including metadata, internal linking,



and content optimization and answer-focused content enhancements to improve visibility in AI and generative search results.
- Support technical SEO implementation and site health monitoring to improve search engine and AI crawler interpretation.
- Assist in link-building, authority development initiatives and trust signal development initiatives that support both SEO and generative search inclusion (GEO).

Skills Required:

- Hands-on experience with digital communications, digital channel management, SEO, AEO, GEO and SEM campaigns
- Identify opportunities to improve visibility in featured snippets, AI summaries, knowledge panels, and conversational search outputs
- Web and Application Development: Understand web structure and components to provide basic back-end development, AI readiness best practices, implement technical SEO recommendations, and optimize URL structures for enhanced performance and search engine visibility
- Quality Assurance: Conduct thorough quality reviews of iterated digital deliverables to ensure compliance with established brand guidelines, including SEO, AEO, GEO standards, before campaign launches
- Experience with Digital Marketing Technologies: Sitecore and Google Analytics
- Proficiency with web tools and technologies (e.g., portals, DAMs, CMS)
- Basic experience with database management systems, including database design, querying and management

📌 Digital SEO / SEM and AI Search Specialist (Pune)
🏢 Ecolab Global Services
📍 Pune