Experience: 3 - 6 years
Location: Bengaluru | Full time, On-site
Compensation: ₹9 - 10 LPA + Performance Incentive
About Bangalore School of Design
Bangalore School of Design (BSD) is an established design education institution with 8+ years of experience in Architecture, Interior Design, Landscape Design, Visual Communication and emerging Built Workplace programmes.
As we expand our portfolio of industry-focused programmes and national online offerings, we are looking for a dynamic marketing leader to build and drive the next phase of BSD's growth.
The Role
We are looking for a Head – Marketing & Admissions Growth who can take ownership of the complete Marketing → Lead Generation → Counselling → Application → Admission funnel.
This is not a conventional social media or digital marketing role.
We are looking for a commercially driven marketing professional who can translate marketing investment into qualified enquiries, applications and student admissions.
Key Responsibilities
Develop and execute BSD's overall marketing and admissions growth strategy.
Lead Meta, Google, YouTube and other digital acquisition campaigns.
Develop programme-specific marketing strategies for campus and online programmes.
Drive national digital acquisition for programmes such as Residential Architecture & Design.
Improve website, landing-page and conversion performance.
Build lead-generation, remarketing and WhatsApp/CRM funnels.
Work closely with the Admissions team to improve lead-to-admission conversion.
Manage and evaluate external marketing agencies and vendors.
Develop BSD's content, social media and brand strategy.
Build webinars, masterclasses, lead magnets and industry-focused campaigns.
Use data and analytics to track CPL, qualified leads, applications, admissions and CAC.
Identify new markets, audience segments and opportunities for programme growth.
Build a solid, measurable and scalable marketing team.
The Candidate
We are looking for som
📌 Head Marketing Bengaluru
🏢 Bangalore School of Design and Technology
📍 Bengaluru
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