– Digital Marketing Executive

Job Title: Digital Marketing Executive Department: Marketing Experience: 2–5 Years Employment Type: Full-Time Location: Thane Reports To: Managing Director

Job Summary

We are looking for a Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns across search engines, social media, email, and SMS channels. The ideal candidate should have hands-on experience in SEO, Social Media Marketing, Meta Ads, Google Ads, SMS Marketing, and Email Marketing, with a strong focus on generating leads, increasing brand visibility, and improving conversions.

Key Responsibilities

 Develop and execute digital marketing strategies aligned with business objectives.

 Manage SEO activities, including keyword research, on-page SEO, off-page SEO, content optimization, and basic technical SEO.

 Plan and manage Social Media Marketing campaigns across platforms such as Instagram, Facebook, LinkedIn, and other relevant channels.

 Create, manage, and optimize Meta Ads (Facebook & Instagram Ads) campaigns for awareness, lead generation, traffic, and conversions.

 Set up and manage Google Ads/Google AdWords campaigns, including Search, Display, Remarketing, and lead-generation campaigns.

 Monitor campaign performance and optimize budgets, targeting, creatives, keywords, and bidding strategies.

 Plan and execute Email Marketing campaigns, including newsletters, promotional campaigns, lead nurturing, and customer communication.

 Manage SMS Marketing campaigns for promotions, offers, lead follow-ups, and customer engagement.

 Develop campaign content, ad copies, captions,



email content, and marketing creatives in coordination with the design/content team.

 Track and analyze key performance metrics such as CPL, CTR, CPC, conversion rate, ROAS, organic traffic, engagement, and leads.

 Prepare regular digital marketing performance reports and provide actionable insights.

 Conduct competitor and market research to identify new digital marketing opportunities.

 Stay updated with the latest trends, tools, algorithms, and best practices in digital marketing.

Required Skills

 SEO: Keyword research, on-page/off-page SEO, Google Search Console, Google

Analytics, basic technical SEO.

 Social Media Marketing: Content planning, campaign management, audience engagement, and social media analytics.

 Meta Ads: Campaign setup, audience targeting, retargeting, budget optimization, and performance analysis.

 Google Ads: Search campaigns, keyword research, ad creation, conversion tracking, and optimization.

 Email Marketing: Campaign creation, segmentation, automation, newsletters, and performance tracking.

 SMS Marketing: Campaign planning, audience segmentation, scheduling, and response tracking.

 Positive knowledge of Google Analytics, Google Search Console, Meta Business

Suite/Ads Manager, and related marketing tools.

 Strong analytical and problem-solving skills.

 Good written and verbal communication skills.

 Ability to manage multiple campaigns and meet deadlines.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits

- Paid sick time

Work Location: In person

📌 Digital Marketing Specialist (Thane)
🏢 Siddhant Hill Resort
📍 Thane