Job Title: Digital Marketing Specialist – B2B SaaS

Location: Chennai (In office)

Experience: 2 – 4 Years

Industry: B2B Software as a Service (SaaS)

About the Role

We are looking for a data-driven Digital Marketing Specialist to join our B2B SaaS growth team in Chennai. In this role, you will be the bridge between our organic visibility and paid acquisition strategies.

Your primary mission is to generate high-quality leads through a mix of Organic and Paid channels while strictly troubleshooting underperforming ad campaigns to turn them around. You will also play a pivotal role in executing Account-Based Marketing (ABM)

strategies to penetrate key enterprise accounts.

Key Responsibilities

1. Organic & Paid Marketing Strategy

- Plan, execute, and optimize multi-channel paid campaigns (Google Ads, LinkedIn Ads, etc.) to drive traffic and conversions.
- Drive organic growth through SEO, content marketing, and LinkedIn community building tailored to B2B decision-makers.
- Allocate budgets effectively between organic content amplification and paid media to maximize ROI.

2. Ad Performance Analysis & Troubleshooting (Critical Responsibility)

- Actively monitor daily ad performance metrics (CTR, CPC, CPL, Conversion Rate).
- Investigate and diagnose root causes for underperforming ad posts. This includes analyzing audience targeting, ad copy, creative assets, landing page UX, and post-click funnel friction.




- Implement A/B testing hypotheses to resolve performance bottlenecks and revive stagnating or failing campaigns.
- Provide weekly "RCA" (Root Cause Analysis) reports on campaigns that miss KPIs.

3. Lead Generation

- Own the top-of-funnel to MQL (Marketing Qualified Lead) conversion process.
- Implement lead scoring models and nurture sequences to move prospects down the funnel.
- Collaborate with the Sales team to ensure a smooth handoff of qualified leads.

4. Account-Based Marketing (ABM)

- Design and execute targeted ABM campaigns for high-value named accounts.
- Leverage intent data to personalize ads, landing pages, and email outreach for specific accounts.
- Coordinate with SDRs (Sales Development Representatives) to align marketing touches with sales outreach for key accounts.

Key Requirements

- Experience: 2-4 years of hands-on digital marketing experience, mandatorily within the B2B SaaS industry .
- Technical Proficiency:
- Expert in LinkedIn Campaign Manager and Google Ads.
- Proficiency in CRM tools (HubSpot/Salesforce) and Marketing Automation platforms.
- Strong grasp of SEO tools (Ahrefs/SEMrush) and Google Analytics 4.
- Analytical Mindset: Ability to deep-dive into data, spot anomalies in ad performance, and reverse-engineer failures into actionable fixes.
- ABM Knowledge: Practical experience in running ABM plays (even if pilot programs) is highly preferred.
- Communication: Excellent written and verbal English skills, with the ability to write compelling B2B copy.

📌 Digital Marketing SpecialistB SaaS (Chennai)
🏢 Talentgigs
📍 Chennai