We are looking for a highly skilled Performance Marketing Specialist who is proficient in Google Ads, Meta Ads, and LinkedIn Ads and can take ownership of campaigns from strategy and funnel planning to execution, optimization, and reporting.

The ideal candidate should be more than just an ads operator — you should understand customer psychology, marketing funnels, lead generation, e-commerce growth, conversion optimization, and ROI-driven advertising.

Key Responsibilities

- Develop and execute performance marketing strategies across Google, Meta, and LinkedIn Ads.
- Plan and build complete marketing funnels — Awareness → Consideration → Conversion → Retargeting.
- Manage Lead Generation campaigns for B2B and B2C businesses.
- Create and optimize E-commerce advertising campaigns focused on sales, ROAS, CAC, and revenue growth.
- Manage Google Ads including:
- Search Ads
- Performance Max
- Display
- YouTube Ads
- Remarketing
- Manage Meta Ads across Facebook & Instagram, including:
- Lead Generation
- Sales/Conversions
- Retargeting
- Catalog/E-commerce campaigns
- Lookalike and custom audiences
- Manage LinkedIn Ads for B2B lead generation and account-based marketing.
- Research target audiences, competitors, keywords, offers, and market opportunities.
- Develop campaign structures, audience strategies, bidding strategies, and budgets.
- Perform continuous A/B testing of creatives, copy, audiences, landing pages, and offers.
- Analyze campaign performance and identify opportunities to improve CTR, CPC, CPL, CPA, ROAS, conversion rate, and overall ROI.
- Work with designers, video editors, copywriters,



and developers to create high-converting campaigns.
- Develop landing-page and funnel recommendations to improve conversion rates.
- Set up and monitor tracking, pixels, conversion events, UTMs, and analytics.
- Prepare regular performance reports with explicit insights and actionable recommendations.
- Stay updated with changes in Google Ads, Meta Ads, LinkedIn Ads, tracking, attribution, and performance marketing trends.

What We're Looking For
- Strong hands-on experience with Google Ads and Meta Ads.
- Valuable working knowledge of LinkedIn Ads.
- Strong understanding of lead generation and e-commerce marketing.
- Ability to independently create marketing strategies and campaign plans.
- Strong understanding of marketing funnels and customer journeys.
- Experience with retargeting, lookalike audiences, remarketing, and audience segmentation.
- Understanding of conversion tracking and analytics.
- Strong analytical and problem-solving skills.
- Ability to understand campaign data and make decisions based on performance.
- Excellent understanding of advertising metrics such as ROAS, CPA, CPL, CAC, CTR, CPC, CPM, CVR, and LTV.
- Ability to manage multiple clients/campaigns simultaneously.




- Strong communication skills and ability to explain marketing performance to clients and internal teams.

Must-Have Skills Google Ads | Meta Ads | Facebook Ads | Instagram Ads | LinkedIn Ads | Lead Generation | E-commerce Ads | Funnel Strategy | Retargeting | Conversion Optimization | Audience Research | A/B Testing | Google Analytics | Conversion Tracking | Performance Marketing

Bonus Skills

Experience with any of the following will be an advantage:

- Google Tag Manager
- GA4
- Meta Pixel / Conversions API
- LinkedIn Insight Tag
- Google Merchant Center
- Shopify
- WordPress
- Landing Page Optimization
- CRM & Lead Automation
- Email Marketing
- Copywriting
- Basic creative strategy

KPIs for the Role Your success will be measured by:
- Qualified leads generated
- Cost per lead / acquisition
- Conversion rate
- ROAS and overall campaign profitability
- Revenue generated through paid campaigns
- Funnel performance
- Continuous campaign improvement
- Client satisfaction and retention

Ideal Candidate We are looking for someone who thinks like a marketer, not just an ads manager.

You should be able to look at a business and answer:

Who are we targeting? → What problem are we solving? → What offer will convert? → Which platform should we use? → What funnel should we build? → How do we track it? → How do we optimize it for better ROI?

If you can build that strategy and then execute it yourself, we want to hear from you.

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits

- Flexible schedule

Work Location: In person

📌 Digital Marketing Specialist (Ghaziabad)
🏢 BuilderMonkey Web Services Private
📍 Ghaziabad