1. Job Overview

We are looking for a creative, energetic and result-oriented Digital Marketing Executive to support and execute the company's digital marketing activities. The role involves managing social media, creating digital content, supporting online campaigns, improving brand visibility, generating leads and monitoring campaign performance.
1. Job Details

Job Title: Digital Marketing Executive

Department: Marketing

Location: Calicut, Kerala / Hybrid

Employment Type: Full-time

Experience: 0–3 years; freshers with relevant skills may also apply

Qualification: Bachelor's degree/diploma in Marketing, Business, Communications, or a related field

1. Key Responsibilities

Plan and execute digital marketing campaigns across social media, search engines, email and other online channels. Manage and maintain the company's social media pages and ensure regular, engaging content is published.

Create and coordinate digital content such as posts, reels, videos, blogs, captions, creatives and promotional materials.

Develop and implement social media strategies to increase reach, engagement, followers and brand awareness.

Support paid advertising campaigns through platforms such as Google Ads and Meta Ads.

Conduct basic keyword research and support SEO activities to improve website visibility and organic traffic.

Monitor website, social media and campaign performance using relevant analytics and reporting tools.

Track leads, conversions, engagement and other key performance indicators and prepare regular reports.

Research competitors, market trends, audience behaviour and new digital marketing opportunities.

Coordinate with the design, content, sales and business teams for campaigns and promotional activities.

Assist in lead-generation campaigns and support the sales team with digital marketing initiatives.





Stay updated with current digital marketing trends, platforms, tools and best practices.

1. Required Skills

Good understanding of digital marketing concepts and social media platforms. Knowledge of Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.

Basic knowledge of SEO, Google Ads and Meta Ads is preferred.

Good content writing, copywriting and communication skills.

Basic knowledge of Canva or other creative/design tools is an advantage.

Basic understanding of Google Analytics and digital marketing metrics.

Strong analytical and problem-solving skills.

Creativity, initiative and ability to work independently.

Positive teamwork and time-management skills.

1. Preferred Qualifications

Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Digital marketing certification is an added advantage.

Previous internship or work experience in digital marketing, social media or content creation is preferred.

Experience handling social media pages or running digital campaigns will be an advantage.

1. Key Performance Areas (KPIs)

Social media reach, engagement and follower growth. Website traffic and organic visibility.

Leads generated through digital channels.

Campaign performance and return on advertising spend.

Content consistency and quality.

Conversion and engagement rates.

1. Personal Attributes

Creative and proactive Result-oriented and responsible

Strong communication skills

Willingness to learn new tools and technologies

Ability to meet deadlines

Positive attitude and teamwork

1. Role Purpose

The Digital Marketing Executive will play an important role in strengthening the company's online presence, reaching the target audience, generating quality leads and supporting overall business growth through effective digital marketing activities. Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Kozhikode)
🏢 IQRAA MARK
📍 Kozhikode