GrowthModo is looking for a CRO & Funnel Strategist to own and improve the customer journey from ad click to purchase .

We are looking for someone who understands ecommerce conversion, customer psychology, landing page optimization, and experimentation. The ideal candidate should be hands-on and have personally planned, executed, and analyzed CRO experiments/A/B tests .

You will work with client data, customer research, offers, landing pages, and performance data to identify conversion opportunities and build strategies that drive measurable growth.

WHAT YOU'LL DO

- Audit ecommerce funnels and identify key conversion leaks and drop-off points.
- Analyze the customer journey from ad → landing page → product page → checkout → purchase .
- Build CRO and A/B testing roadmaps based on impact, confidence, and effort .
- Develop conversion hypotheses, experiment briefs, and testing plans.
- Recommend improvements to landing page structure, messaging, CTAs, offers, social proof, and user experience.
- Analyze Shopify, GA4, advertising platform, heatmap, and funnel data to evaluate performance.
- Conduct customer research to understand pain points, objections, motivations, and buying behavior.
- Develop compelling value propositions, offer positioning, and conversion-focused messaging.
- Work closely with designers and developers to implement CRO recommendations.
- Analyze experiment results and translate learnings into future testing opportunities.
- Communicate CRO recommendations, test rationale, and business impact directly to clients and founders.




- Create reusable CRO frameworks and playbooks for different ecommerce/DTC verticals.
- Maintain clear documentation of experiments, results, insights, and learnings.

MUST HAVE SKILLS

- 4+ years of hands-on experience in CRO, ecommerce growth, DTC growth, landing page optimization, or performance marketing .
- Proven experience owning and executing conversion experiments/A/B tests .
- Strong understanding of Shopify and ecommerce funnels .
- Experience with GA4, heatmaps, and funnel analysis .
- Strong knowledge of CRO principles and experimentation methodologies.
- Experience in customer research, offer positioning, and conversion copy .
- Ability to interpret data and turn insights into actionable recommendations.
- Robust analytical and problem-solving skills.
- Excellent communication and presentation skills.
- Comfortable working directly with clients, founders, and senior stakeholders .

GOOD TO HAVE

- Experience working with DTC/ecommerce brands.
- Experience with tools such as Hotjar, Microsoft Clarity, VWO, Optimizely , or similar platforms.
- Understanding of Meta Ads and Google Ads performance data.
- Experience working with landing page designers/developers.
- Experience creating CRO case studies or portfolios with measurable results.
- Understanding of consumer psychology and behavioral science.

QUALIFICATION Bachelor’s degree in Marketing, Business, Psychology, Economics, Engineering, or a related field .

Candidates with strong relevant experience, proven CRO results, or an impressive portfolio may also be considered.

📌 CRO & Funnel Strategist (Gurugram)
🏢 Growthmodo
📍 Gurugram