About the Role

BestInCity is looking for a highly creative and strategic Creative Director who can lead our creative vision across social media, campaigns, branding, video content, and digital marketing.

We need someone who can think like a creative strategist and execute like a creative leader — someone who understands what makes content attention-grabbing, relevant, and shareable.

Key Responsibilities

- Lead the overall creative direction and visual identity of BestInCiti.
- Develop innovative concepts for Reels, videos, campaigns, static creatives and digital advertisements.
- Lead and mentor designers, video editors, content creators and other creative team members.
- Create creative concepts and campaign ideas based on brand objectives.
- Develop content themes, campaign concepts, storytelling formats and visual styles.
- Ensure consistency in BestInCiti's branding across all platforms.
- Review and approve creative work before publishing.
- Work closely with the marketing and social media teams to develop high-performing content.
- Stay updated with social media trends, viral formats, AI tools and emerging creative trends.
- Convert business requirements into strong creative concepts and execution plans.
- Build creative strategies for local businesses, influencers, brands and BestInCiti campaigns.
- Push the team to experiment with new formats,



ideas and storytelling techniques.
- What We're Looking For
- Solid understanding of branding, advertising, social media and digital content.
- Excellent creative thinking and storytelling ability.
- Strong knowledge of Instagram, YouTube, Facebook and digital advertising creatives.
- Experience working with designers, video editors, photographers and content creators.
- Ability to create concepts that are both creative and commercially effective.
- Strong understanding of typography, composition, visual hierarchy, colour and branding.
- Good knowledge of current AI creative and content-generation tools is a plus.
- Strong communication, leadership and presentation skills.
- Ability to manage multiple creative projects and deadlines.

Preferred Skills Creative Strategy | Branding | Campaign Ideation | Social Media | Video Content | Art Direction | Storytelling | Digital Advertising | AI Creative Tools | Team Leadership

Ideal Candidate

Someone who doesn't just say "make it creative" — but can actually explain:

What should we create?

Why will people stop and watch?

What should the visual look like?

What is the story?

How can we make it better?

If you are someone who constantly thinks of new ideas, trends, hooks, campaigns and visual experiences, we'd love to have you at BestInCitiy

📌 Creative Director (Delhi)
🏢 teknikoz
📍 Delhi