Job Summary

We are looking for a hands-on, creative, and performance-driven Creative Content & Social Media Lead to join a North American agency and take ownership of social media content, creative asset production, community growth, and organic brand building for technology, SaaS, and service-based businesses.

The ideal candidate should be able to understand a product or service from the customer's perspective, identify the problems it solves and the pain points it addresses, and translate those insights into compelling social media content, videos, graphics, Reddit posts, and paid ad creatives that drive engagement and growth.

This is a hands-on role for someone who can think strategically, create independently, use AI and creative tools effectively, analyze content performance, and continuously improve the content strategy based on real audience and performance data.

This is not a role where you simply create briefs and coordinate with designers. You will personally ideate, write, design, create, publish, analyze, and improve content.

A critical part of this role is being able to understand a product from the customer's perspective. You should be able to take a software product, SaaS platform, or service and translate its features into the problems it solves, the pain points customers experience, the outcomes they want, and the reasons they should care.

We are not looking for someone who simply posts product features. We want someone who can understand the customer deeply enough to develop content around their questions, frustrations, objections, aspirations, use cases, and real-world problems.

You should be comfortable taking an idea from concept to execution, whether that means creating a static post in Canva, producing a short-form video using tools such as HeyGen, writing a Reddit post, developing a Meta ad creative, writing the accompanying copy, publishing the content, and then analyzing its performance.

A major part of the role will be understanding what content is working, why it is working, and what we should create next to drive greater reach, engagement, community growth, and business results.

The ideal candidate understands that growing a brand through content is a continuous cycle:

Understand the Customer Research Ideate Create Publish Engage Measure Learn Improve

Product Understanding & Customer-Led Content

- Develop a strong understanding of the technology products, SaaS platforms, and services being marketed.
- Understand the target customer, including their pain points, frustrations, goals, objections, questions, motivations, and desired outcomes.
- Translate technical product features into clear customer benefits, problems solved, and real-world use cases.
- Turn product capabilities into compelling content angles rather than simply communicating a list of features.
- Identify the problems customers experience before discovering the product and develop content around those problems.
- Understand why customers choose a product, what alternatives they may be considering, and what objections prevent them from taking action.
- Work with product, marketing, sales, customer-facing teams, and available customer research to identify recurring customer problems and content opportunities.
- Use customer questions, reviews, feedback, sales conversations, community discussions, competitor positioning, and online research to generate content ideas.
- Develop educational and problem-focused content that can attract potential customers even before they are actively looking for the product.
- Create content for different stages of customer awareness, from people experiencing a problem for the first time to people actively comparing solutions.
- Simplify complex technology concepts into content that is easy to understand, interesting, and relevant to the target audience.
- Find compelling stories, hooks, analogies, examples, and use cases that make technical products easier to understand.
- Balance educational, problem-driven, solution-driven, product-led, and promotional content to grow both the audience and the business.

Social Media Strategy & Growth

- Own social media strategy across platforms such as Instagram, Facebook, LinkedIn, YouTube, Reddit, and other relevant channels.
- Develop strategies to increase brand awareness, engagement, followers, community participation, and organic reach.
- Build platform-specific content strategies rather than simply publishing the same content everywhere.
- Develop content around customer problems and interests instead of making every post directly about the product.
- Determine which customer pain points, questions, topics, and content themes have the greatest potential to drive organic growth.
- Research trends, competitor content, audience behavior, successful formats, hooks, and emerging content opportunities.
- Create and maintain a structured social media content calendar.
- Determine the appropriate mix of educational, entertaining, promotional, product-led, community-driven, and brand-building content.
- Continuously experiment with new formats, content angles, creative styles, messaging, and distribution tactics.

Content & Creative Asset Production
- Personally create social media assets instead of relying entirely on a separate creative team.
- Develop content concepts based on customer pain points, problems, product benefits, use cases, and audience interests.




- Design static social posts, carousels, graphics, infographics, thumbnails, and other visual assets using Canva and similar tools.
- Create short-form video content for Reels, Shorts, social posts, paid ads, and other campaigns.
- Use HeyGen and other AI-assisted video platforms to create avatar videos, explainers, promotional videos, product videos, and social content.
- Use AI image-generation and creative tools to develop visual concepts and marketing assets.
- Write scripts, hooks, captions, headlines, CTAs, and supporting copy for the content you create.
- Repurpose successful ideas into multiple formats such as videos, carousels, static posts, Reddit discussions, LinkedIn posts, and paid advertisements.
- Produce content that communicates the value of technology products without sounding overly technical, corporate, or promotional.

Reddit Growth & Community Building A strong understanding of Reddit is an important part of this role.

- Develop and execute strategies for growing brand awareness and community presence through Reddit.
- Research relevant subreddits, conversations, problems, questions, and topics related to the target customer.
- Identify discussions where the problems solved by our products or services naturally appear.
- Create Reddit-native posts focused on useful information, discussion, storytelling, questions, experiences, insights, and community value.
- Develop content that generates discussion without reading like traditional corporate marketing.
- Participate authentically in relevant conversations and provide useful expertise or perspective.
- Develop strategies beyond simply posting from a brand account, including founder-led content, employee participation, community engagement, and other organic Reddit tactics where appropriate.
- Understand subreddit rules, moderation expectations, community norms, and the risks associated with overly promotional content.
- Track which communities, problems, topics, post formats, and conversations generate meaningful engagement.
- Use insights gathered from Reddit conversations to improve content on other social channels.

Candidates who can demonstrate that they have successfully used Reddit to grow awareness, conversations, traffic, community, or adoption for a company or product will be strongly preferred.

Meta Ad Creative Production

- Create static image and video assets for Meta advertising campaigns.
- Turn customer pain points, objections, benefits, use cases, and desired outcomes into strong advertising concepts.
- Develop multiple hooks, visual approaches, messaging angles, scripts, headlines, and creative variations.
- Create ad assets using Canva, HeyGen, AI-generation tools, video editing tools, and other creative platforms.
- Understand how paid social creative differs from traditional organic social content.
- Develop creative for customers at different levels of awareness.
- Produce variations of winning concepts so successful ideas can be iterated and scaled.
- Work with performance marketing data to understand which creatives are generating attention, clicks, leads, conversions, and revenue.
- Use those results to determine which customer problems, benefits, hooks, messages, and creative formats should be tested next.

Performance-Driven Content Strategy We are looking for someone who does not just create content, but uses performance data to determine what should be created next.

- Track the performance of social posts, videos, Reddit content, and advertising creatives.
- Monitor metrics such as reach, impressions, views, watch time, retention, engagement, saves, shares, comments, follower growth, profile visits, clicks, CTR, conversions, and other relevant metrics.
- Identify which customer pain points, topics, hooks, formats, and messages generate the strongest response.
- Compare high-performing and low-performing content to understand why they performed differently.
- Develop hypotheses and test new variations based on previous results.
- Identify winning content themes and turn them into repeatable content frameworks.
- Use organic content performance to inform paid advertising creative.
- Use paid advertising performance to identify messaging and customer pain points that could be developed into organic content.
- Build an evolving content strategy based on actual audience behavior rather than assumptions.
- Focus on measurable improvement in reach, engagement, audience growth, community participation, traffic, and ultimately business outcomes.

Required Skills & Experience

- 3-8 years of relevant experience in social media, content marketing, creative marketing, growth marketing, or a related role.
- Experience creating content for technology companies, SaaS products, software products, digital products, or service-based businesses is strongly preferred.
- Ability to quickly understand a product and identify the customer problems and pain points it addresses.
- Strong ability to translate technical features into clear benefits,



outcomes, use cases, and compelling marketing messages.
- Demonstrated ability to develop content based on customer insight rather than simply product features.
- Strong understanding of social media growth and content strategy.
- Strong hands-on ability to create both image and video content.
- Good working knowledge of Canva.
- Experience with HeyGen or similar AI video-generation tools.
- Experience using AI-assisted tools for creative development, image generation, video creation, research, copywriting, and content ideation.
- Strong copywriting ability with an understanding of hooks, storytelling, platform-native writing, and calls to action.
- Strong understanding of Reddit and experience using Reddit as an organic marketing or community-building channel.
- Experience analyzing content performance and translating data into actionable creative strategy.
- Understanding of performance-focused image and video creative for Meta Ads.
- Ability to independently take an idea from customer insight through concept, finished creative, publication, analysis, and iteration.

What We Are Looking For The strongest candidate will be someone who can look at a technology product and quickly answer questions such as:

- Who has this problem?
- What are they struggling with today?
- Why does that problem matter to them?
- How are they currently trying to solve it?
- What frustrates them about the existing solutions?
- What does our product actually change for them?
- Which part of that story would make someone stop scrolling?
- What content would this audience genuinely find useful or interesting?
- How can we communicate the solution without making the content feel like an advertisement?
- What did the performance data teach us, and what should we create next?

We want someone who can turn those answers into posts, videos, graphics, Reddit discussions, ad creatives, and an overall content strategy that drives measurable growth and engagement. Tools & Platforms The ideal candidate should be comfortable working with a combination of social media, creative, AI, analytics, and content management tools, including:

- Canva
- HeyGen
- ChatGPT
- Nano Banana and other AI image-generation tools
- AI video-generation and video editing tools
- Instagram
- Facebook
- LinkedIn
- YouTube
- Reddit
- Social media scheduling and publishing tools
- Social media analytics and reporting tools
- Google Analytics
- Google Sheets
- Project management and task-tracking tools

We do not expect candidates to have experience with every individual platform. More important is the ability to quickly learn new tools and use technology, AI, and creative platforms to produce high-quality content efficiently. Why You Should Join Scale House

- Fully remote role: Work from anywhere while creating content, building communities, and contributing directly to the growth of brands for a North American agency.
- Creative ownership: This is not a role where you simply execute briefs created by someone else. You will have the opportunity to develop ideas, create the assets, write the copy, publish the content, analyze the results, and determine what should be created next.
- Work on technology, SaaS, and service brands: You will learn how to understand different products, identify the problems they solve, uncover customer pain points, and translate those insights into content that people actually want to engage with.
- Exposure to international work: You will gain experience creating content, campaigns, and growth strategies for North American clients and audiences.
- Build brands, not just social posts: Your responsibility goes beyond maintaining a content calendar. You will help determine how brands communicate, grow their audiences, build communities, and develop a recognizable presence online.
- Hands-on creative role: You will personally create static graphics, carousels, short-form videos, Reddit content, social media posts, and paid advertising creatives rather than simply coordinating with a separate creative team.
- Performance-driven content: Your work will be guided by real performance data. You will analyze what gets attention, engagement, clicks, conversations, and conversions and use those insights to continuously improve the content strategy.
- Opportunity to build brands on Reddit: You will have the chance to develop Reddit-specific growth strategies, experiment with different communities and content formats, and build authentic brand visibility beyond traditional social media channels.
- Opportunity to use modern AI tools: You will be encouraged to experiment with tools such as ChatGPT, HeyGen, Canva, Nano Banana, and other emerging AI image, video, research, and content-generation platforms to produce better work faster.
- High learning potential: You will work across content strategy, copywriting, graphic creation, video production, community building, Reddit, paid ad creative, analytics, and social media growth, giving you a broad understanding of modern content-led marketing.
- Direct impact: The content you create will directly influence brand awareness, audience growth, engagement, community development, advertising performance, leads, and business growth.
- Work with autonomy: You will have the opportunity to manage your work independently, experiment with new ideas, suggest improvements, make creative decisions, and take ownership of results.

📌 Creative Content & Social Media Lead at a North American Agency (Delhi)
🏢 Scale House Ai
📍 Delhi