Brand Copywriter – PerchAbout the Role

Perch is looking for a Brand Copywriter who will own and centralize the written communication of the brand across all platforms and touchpoints.

This role goes beyond writing social media captions. The copywriter will be responsible for ensuring that wherever Perch speaks, the language sounds consistent, clear, engaging and unmistakably Perch .

From product infographics on Amazon and quick-commerce platforms to packaging, trade fair banners, catalogues, advertisements, website content and social media, the Brand Copywriter will write, review and approve all consumer-facing and trade-facing copy.

The person will work closely with the design, marketing, e-commerce and product teams and act as the final checkpoint for the written communication of the brand .

Key ResponsibilitiesBrand Voice & Communication

- Develop and maintain a consistent Perch tone of voice across all communication.
- Create guidelines for how the brand communicates across different platforms while maintaining one unified personality.
- Ensure that all written communication reflects Perch's positioning, product strengths and brand personality.
- Act as the central approval point for brand copy before communication goes live.

Product & E-commerce Copy Write and review copy for:
- Amazon, Flipkart, Myntra and quick-commerce product listings
- Product infographics and image creatives
- A+ Content / Enhanced Brand Content
- Product feature communication
- Product titles, descriptions and bullet points
- Website product pages
- Product launch communication
- Comparison charts and feature explanations

Translate technical product features into simple, persuasive and consumer-friendly benefits . Design & Marketing Communication

Work closely with designers to create copy for:

- Digital advertisements
- Performance marketing creatives
- Website banners
- Posters
- Brochures
- Catalogues
- Point-of-sale communication
- Retail displays
- Promotional stickers and offers
- Packaging communication




- Product inserts and instruction material

The copywriter should understand that good copy and good design need to work together , and therefore should be comfortable discussing layouts, hierarchy and the amount of copy required on a creative. Trade Fair & B2B Communication

Create communication for

- Exhibition and trade fair banners
- Booth branding
- Product displays
- B2B catalogues
- Corporate presentations
- Dealer/distributor communication
- Product launch material
- Corporate gifting communication

The person should be able to communicate Perch differently depending on whether the audience is a consumer, retailer, distributor or corporate buyer .

Social Media

- Create social media captions and campaign copy.
- Develop hooks, headlines and concepts for posts and reels.
- Work with the social media and creative teams on monthly campaigns.
- Write copy for new product launches, topical campaigns and promotional communication.
- Ensure that social communication remains aligned with the larger Perch brand voice.

Packaging Review and write communication appearing on:
- Product boxes
- Labels
- Hang tags
- Instruction manuals
- Product feature panels
- Brand stories
- Care instructions
- Promotional packaging

Ensure that packaging communication is concise, easy to understand and consistent across the entire Perch portfolio. Most Important Part of the Role The Brand Copywriter will become the central owner of written communication at Perch .

If there is a place where the brand talks, this person should either:

Write it, improve it, review it or approve it.





The objective is to prevent different departments, designers, agencies and marketplaces from communicating the brand in different ways.

Over time, the person should help build a Perch Copy & Tone-of-Voice Playbook covering terminology, product descriptions, headlines, tone, grammar, claims and communication standards.

Who We're Looking For

- Strong command of written English.
- Excellent understanding of grammar, sentence construction and storytelling.
- Ability to write both short-form advertising copy and detailed product communication .
- Ability to simplify technical product information into consumer-friendly language.
- Solid understanding of digital brands, e-commerce and social media.
- Ability to adapt writing for different audiences and platforms.
- Strong attention to detail and willingness to question inconsistent communication.
- Comfortable collaborating with designers, marketers, product teams and management.
- Ability to handle multiple product categories and campaigns simultaneously.

Preferred Background Candidates with experience in any of the following would be preferred:
- Consumer brands
- D2C brands
- Advertising or creative agencies
- E-commerce brands
- Lifestyle, home, kitchenware, beverageware or FMCG brands

Experience writing for Amazon listings, digital advertising, packaging or social media would be an advantage.

What Success Looks Like

Within this role, success would mean:
- Perch develops a clearly recognizable written personality.
- Product communication becomes easier for customers to understand.
- Copy remains consistent across marketplaces, packaging, social media and offline communication.
- Designers and marketing teams have a single point of reference for brand language.
- Every new campaign and product launch feels like it comes from one brand rather than multiple departments .

Brand: Perch Function: Brand / Marketing / Creative

Role: Brand Copywriter

📌 Copywriter (Delhi)
🏢 GO24 | Pexpo
📍 Delhi