Job Summary

We are looking for a community and content manager to help us translate product and company ideas to fluid communication and build an online community using organic marketing channels. As the CCM, you'll take full ownership of and drive the development, execution, and optimization of our digital, organic marketing channels. Your primary focus will be on driving significant growth and engagement improvements through lifecycle marketing initiatives.

You will understand the nuances of the product and generate content and communication to help align internal and external stakeholders. You will also maintain relationships with vendors and content creators and facilitate content generation for the platform and its marketing.

We are looking for an individual who is optimistic about technology and people, is open to and excited by new ideas, and considers themselves a life-long learner.

Responsibilities

- Develop, implement, and manage comprehensive lifecycle marketing strategies that drive user growth, engagement, loyalty, and monetization across multiple touchpoints and channels.
- End-to-end ownership of all non-paid lifecycle marketing channels, including increasing the impact of our current channels (email & push notifications), and expansion into recent channels.
- Lead the creation and execution of compelling, on-brand campaigns, working closely with designers.
- Collaborate closely with marketing, product, growth, and content teams to develop cross-channel campaign strategies that drive product engagement and growth.
- Identify & run A/B tests in segmentation, messaging, timing,



channels, etc. to optimize and drive continuous improvements.
- Set measurable goals and track/report performance, including regular updates to stakeholders on campaign performance and strategic recommendations for optimization.
- Monitor and provide feedback on engagement/conversation via social media channels to leadership.
- Drive community engagement to generate organic interest in the product from instructors and learners.

Required Competencies

Essential / Preferred

- Strong communication skills in both written and oral form.
- A deep understanding of and experience in social media management and content creation backed by a robust portfolio.
- Proficiency in generating various formats of content for consumption, from a single source document.
- Proficiency in Adobe Creative Suite (specifically Illustrator, InDesign and Photoshop) is a plus.
- Proficiency in running digital and email marketing campaigns along with ads is a plus.
- Familiarity with MS Word, Excel, PowerPoint, Notion, Veed.io, Linear, Intercom, Plateau, and Miro.
- Managing multiple projects and stakeholders simultaneously.
- A strong belief that a team as a whole is greater than the sum of its parts.
- Excellent leadership and organization skills.

Job Details
- Experience Needed: 2+ Years
- Location: Bengaluru (on-site)

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Content & Community Manager (Bengaluru)
🏢 The Learner
📍 Bengaluru