# Brand Manager / Social Media Manager

Company: Spinta Digital

Location: Chennai

Employment Type: Full-Time, In-Office

Experience: 3–6 years

## About Spinta Digital

Spinta Digital is a full-service digital marketing and growth agency working with brands across healthcare, D2C, education, real estate, technology, SaaS, wellness and other high-growth categories.

We are looking for a Brand Manager / Social Media Manager who can take ownership of client brands, build strong social media strategies, manage content execution and ensure that the brand consistently communicates with clarity, creativity and impact.

This is not a purely execution-oriented social media role. We are looking for someone who can think strategically, understand brands, develop content ideas, work with creative teams and manage clients confidently.

## Key Responsibilities

### 1. Brand Strategy & Management

Develop and manage brand strategies across digital channels.

Understand each client's business, target audience, positioning, competitors and objectives.

Develop brand communication pillars, tone of voice and content themes.

Ensure consistency of brand identity and messaging across all touchpoints.

Identify opportunities to strengthen brand positioning and differentiation.

Conduct competitor and category analysis to identify trends and opportunities.

### 2. Social Media Strategy

Develop monthly and quarterly social media strategies for assigned brands.

Build content calendars aligned with business and marketing objectives.

Define content pillars, formats, campaigns and communication themes.

Develop strategies for Instagram, Facebook, LinkedIn and other relevant platforms.

Stay updated with platform trends, emerging formats, cultural moments and content trends.

Balance brand-building content with engagement, community-building and business-oriented content.

### 3. Content & Creative Development

Develop strong content ideas, campaign concepts and social media hooks.

Write or oversee captions, scripts, post copy and other social content.

Prepare creative briefs for graphic designers, motion designers, video editors and other creative resources.

Work closely with the creative team to translate strategy into high-quality content.

Review creative output and provide clear strategic feedback.





Ensure every piece of content has a clear objective and relevance to the brand.

### 4. Campaign & Brand Activation

Conceptualize and execute social media campaigns and brand activations.

Develop campaigns around launches, festivals, events, offers and important brand moments.

Identify opportunities for topical and real-time marketing.

Develop integrated campaigns across social, digital and other relevant channels.

Work with influencers and creators where relevant.

### 5. Client Management

Act as the primary point of contact for assigned clients.

Conduct regular client calls and presentations.

Present monthly content calendars, campaign ideas and strategic recommendations.

Understand client feedback and translate it into actionable direction for the internal team.

Manage expectations, timelines and deliverables.

Build strong, long-term relationships with clients.

### 6. Performance & Analytics

Monitor social media performance and identify insights.

Track metrics such as reach, engagement, follower growth, video views, saves, shares and traffic.

Understand which content formats and themes are driving results.

Prepare monthly performance reports and actionable recommendations.

Use data to continuously improve the content strategy.

### 7. Team & Project Management

Coordinate with designers, copywriters, video editors, performance marketers and other internal teams.

Manage content production timelines and ensure timely delivery.

Maintain quality standards across all client deliverables.

Prioritize multiple brands and projects simultaneously.

## What We're Looking For

2–6 years of experience in brand management, social media management, digital marketing, content strategy or an agency workplace.

Strong understanding of social media platforms and content formats.

Excellent communication and presentation skills.





Solid copywriting and content ideation ability.

Ability to think strategically rather than simply execute instructions.

Strong understanding of branding, positioning and consumer behaviour.

Ability to interpret social media analytics and derive actionable insights.

Strong project management and organizational skills.

Ability to manage multiple clients and deadlines.

Positive understanding of current social media trends and internet culture.

Experience working with creative teams.

Strong attention to detail.

## Preferred Experience

Candidates with experience in any of the following will be preferred:

Digital marketing agencies

D2C/e-commerce brands

Healthcare/wellness brands

Technology/SaaS brands

Consumer brands

Influencer marketing

Integrated digital campaigns

Performance marketing environments

## Key Skills

Brand Strategy | Social Media Strategy | Content Strategy | Copywriting | Creative Briefing | Campaign Planning | Client Management | Social Analytics | Competitor Analysis | Influencer Marketing | Project Management

## What Success Looks Like

Within the first few months, the Brand Manager should be able to:

Independently manage multiple client brands.

Develop strong monthly social media strategies and calendars.

Produce better-quality content ideas consistently.

Improve the strategic quality of client communication.

Build strong relationships with clients.

Improve engagement and content performance.

Identify opportunities instead of waiting for instructions.

Work effectively with creative and performance teams.

Become the person the client trusts for brand and social media thinking, not just execution.

## Compensation

Competitive salary based on experience and capability.

Candidates who demonstrate strong strategic thinking, creative judgment and client-management ability will be considered for a higher compensation package.

## Why Join Spinta Digital?

Work across multiple industries and high-growth brands.

Exposure to both brand building and performance marketing.

Work alongside creative, strategy, technology and performance teams.

Opportunity to take ownership of large client accounts.

Fast-paced agency environment with significant learning and growth opportunities.

📌 Brand Manager (Chennai)
🏢 Spinta Digital
📍 Chennai