Abybaby Events Private Limited is looking for a results-oriented Digital Marketing Executive who can create, manage, and optimise high-performing digital campaigns that generate measurable business growth.

If you have hands-on experience running paid campaigns, improving ROAS, and analysing campaign performance, this is an excellent prospect to work with a growing organisation and build your career.

Key Responsibilities
Plan, execute, and optimise campaigns on Meta Ads (Facebook & Instagram) and Google Ads.
Manage campaigns through Meta Business Suite and Google Ads Manager.
Generate quality leads while improving ROAS, ROI, CPC, CPL, CTR, CPA, and Conversion Rates.
Develop audience targeting, remarketing, and conversion-focused advertising strategies.
Work closely with the Creative and Content teams to develop high-performing ad creatives.
Conduct keyword research, competitor analysis, and market research.
Monitor campaign performance and prepare daily, weekly, and monthly performance reports.
Analyse campaign data and recommend improvements to maximise marketing results.
Stay updated with the latest digital marketing trends, AI tools,



and advertising platform updates.

Required Skills
Minimum 2 years of Digital Marketing experience.
Hands-on experience with Meta Ads (Facebook & Instagram Ads).
Robust knowledge of Google Ads (Search, Display & Performance Max).
Proficiency in Meta Business Suite.
Robust understanding of Performance Marketing, Lead Generation, and Campaign Optimisation.
Knowledge of Google Analytics and campaign tracking.
Excellent analytical, communication, and problem-solving skills.
Ability to manage multiple campaigns in a deadline-driven environment.

Preferred Skills
Experience with Google Tag Manager, Meta Pixel, and Conversion Tracking.
Knowledge of SEO and Content Marketing.
Familiarity with ChatGPT, Gemini, Canva AI, or other AI-powered marketing tools.
Experience in an Advertising Agency, Digital Marketing Agency, Event Management Company, or Media Industry will be an added advantage.

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing Executive On Site Kolkata
🏢 Abybaby Events
📍 Kolkata