Key Skills : Paid Campaign Management for All Social Media Platforms, Budgeting, Creative Ad copies, SEM, ROI.
Day-to-day campaign budget management to inform performance optimisation experimentation goals
Raising concerns and highlighting prospects whenever required
Managing monthly channel pacing to ensure we hit budget/CPA targets.
Support the project scoping and implementation of our performance marketing strategy for Meta (Facebook Instagram), Youtube, LinkedIn etc
Define, test, and roll out optimization and automation strategies across app and web campaigns for Meta (Facebook Instagram) , Youtube, LinkedIn etc
Build and utilize a deep understanding of Social Media performance incl. performance drivers across markets
Craft best in class campaigns with our design and analytic teams, developing the Client’s personality through ad personalisation audiences
Daily monitoring and reporting of performance through presentations, leading calls and face-to-face meetings with stakeholders and upper management.
Requirements:
Candidate should have at least 5+ years hands-on experience with performance marketing,
ideally managing large budgets and experience working with Meta (Facebook Instagram), YT, Linkedin.
Have an excellent understanding of levers and main KPIs of performance marketing (across web app)
Able to assess performance, define strategy and prioritize tactics to drive growth and profit
Highly analytical mindset with proficiency in Excel.
Experience in managing campaign pacing and performance, providing internal and client teams with insights or optimization recommendations
Problem solving mentality, always looking for more effective ways to improve the process.
Excellent written and verbal communication skills
Able to work in a structured and independent way and deliver outstanding results with their hands-on mentality
Should be Creative and curious, not afraid to challenge
Have good prioritization and time management skills, ability to manage multiple projects, appetite for collaboration and eagerness to learn.
Proactively identify issues leading up to a launch and during a live campaign that would prevent hitting KPIs and performance benchmarks