Roles and Responsibilities :

Summary

We are looking for a social native with a very good sense of how an objective, credible and relatable journalistic brand should be positioned on social media; and works with the editorial social media team to make this happen. An understanding of performance marketing is complementary to this, and good to have.

Description

- Managing social media for - complementing the editorial effort, with a focus on organic engagement and growth, and supporting these with social and SEM campaigns.
- Planning and executing campaigns across platforms for top

(traffic), mid (App installs, remarketing) and bottom (subscriber acquisition) funnel objectives
- From concept to execution, you will contribute to the entire process for the above, including
- Working closely with the creative set-up to ensure the creatives meet the marketing and business objectives, and are delivered timely
- Ensuring has the best social/ digital creative and execution among financial publishers in India
- Competition tracking, awareness and understanding of the global best practices
- Coordinating with BS Editorial's social media team to help get the best engagement and effectiveness from editorial content posts
- Social/ Google Ads buying, as and when required




- Using data and insights to maximise effectiveness
- Building a committed online community, develop and nurture influencers
- Keeping one or more of salience, acquisition and retention as the base objectives in mind, as per the need of the specific campaign/

spike, you will be expected to get the best possible organic results/ return on spends.

Desired Profile

- A graduate with valuable results. Post-graduation, certification in relevant fields is preferable.
- An excellent native understanding of social media - Facebook,

Twitter, Instagram, LinkedIn; and how best to utilise them organically
- An overall logical and rational approach to marketing, and a very good sense of aesthetic.
- Proven work in social and digital marketing. The candidate's entire work experience should be of having planned and executed initiatives for social/ digital engagement, which are insights and creative led and result (both qualitative and quantitative)

oriented.
- Understanding and some exposure to different social and digital tools, including Google Analytics and AdWords, Meta ads
- Should be able to write well in simple and contemporary English,

especially in a native social tone.

📌 Assistant Social Media Manager (Mumbai)
🏢 Aspiration
📍 Mumbai