About the role

At Man Matters, we’re building India’s most trusted, science-backed men’s health and wellness brand and influencer marketing is at the heart of how we grow. We’re looking for someone who can balance strategy with execution and take ownership of outcomes. You will drive influencer led growth across categories like hair, beard, health and fitness, working on real business problems, not vanity campaigns.

If you enjoy building at scale, experimenting fast, and seeing direct impact, this is for you.

What you will own

1. Execute and optimise the influencer engine

Run influencer campaigns end-to-end across key products and categories

Drive influencer led GTMs with clear briefs, timelines, and deliverables

Track and optimise budgets with a focus on performance outcomes

2. Create high quality, conversion-focused content

Identify, brief, and manage creators across Meta and YouTube

Build content that is problem-first, insight led, and conversion-focused

Continuously test new formats, creators, and hooks based on data

3. Develop your performance instinct

Track performance across creators and content types; identify what’s working and why

Support structured experimentation and help build repeatable playbooks

Contribute to building a performance first culture within the influencer function

4. Build and manage creator relationships

Scout and onboard creators across niches fitness, grooming, health, lifestyle

Build relationships with doctors, experts, and credibility-led creators

Coordinate with agencies and external partners where needed

5. Collaborate closely with other teams

Work with Brand, Category, Performance, and E-com teams on aligned campaigns

Feed creator and content insights back into briefs and product conversations





Coordinate across functions on product launches and platform priorities

What we are looking for

3 to 5 years of experience in influencer marketing

Brand side or D2C experience strongly preferred; agency experience considered if paired with a robust execution track record

Demonstrated ability to run influencer campaigns with measurable business outcomes,

not just content output

Solid understanding of performance-led influencer content — what makes a good hook,

a strong brief, a converting script

Organised and detail-oriented — can juggle multiple campaigns and creators without dropping the ball

Strong communicator : with creators, internal teams, and in written briefs

High ownership mindset : you move things forward without waiting to be told, and you follow through

- Bias for action : you’d rather try, learn, and course-correct than wait for the perfect plan

What will set you apart You’ve moved beyond just managing deliverables — you think about why a piece of content works or doesn’t

You have a genuine instinct for creators and audiences, not just follower counts

You have started building or contributing to systems and playbooks, not just executing campaigns

You care about data you look at performance numbers proactively, not just when asked

You’re ready to own a category, not just a campaign

Why Man Matters

Build for a brand that stands for honest, science-backed care for modern Indian men

Real ownership — your work directly shows up in campaign performance and revenue

Work across hair, beard, health and fitness — categories where influencer marketing has genuine business impact A team that values quality, speed, and learning over process for its own sake

Clear growth path into a senior role for the right person.

📌 Assistant Manager OR Manager Influencer Marketing for Man Matters (Thane)
🏢 Mosaic Wellness
📍 Thane