Job Summary The Business Development Manager (BDM) – Manned Guarding is a mid-level management role solely focused on securing high-volume B2B contracts for physical security guards, supervisors, and specialized security personnel. The role requires a strong understanding of state labor compliance, statutory norms, and corporate guard deployments across Tamil Nadu.

Key Responsibilities

1. B2B Client Acquisition &
- Pipeline Management

- Lead Generation: Target and secure contracts with IT parks, manufacturing plants, logistics hubs, retail chains, and residential townships.

- Site Risk Assessments: Conduct physical site surveys to estimate the required deployment headcount (guards, supervisors, night patrollers, and assignment officers).

- Contract Closures: Drive the end-to-end sales cycle from cold calling to signing multi-year service level agreements (SLAs).

1. Commercial Pricing &
- Tender Management

- RFP &
- Tender Preparation: Draft, calculate, and submit bids for private corporate RFPs and government security tenders.

- Cost Calculation: Build competitive commercial proposals factoring in statutory minimum wages, employee provident fund (EPF), employee state insurance (ESI), and company service margins.

- Margin Optimization: Negotiate pricing structures to maintain profitable gross margins despite fierce local industry competition. [1, 2]

1. Operational Coordination &
- Guard Mobilization

- Operations Liaison:



Partner closely with the recruitment and training operations teams to verify guard availability before closing contracts.

- Transition Management: Oversee the smooth deployment of current guard forces during the critical "Day 1" onboarding phase at client sites.

- Retention Support: Work with operations to address client complaints regarding guard attendance, discipline, or grooming to prevent contract termination.

Job Requirements &

- Qualifications

- Experience: 5 to 8 years of proven experience in B2B corporate sales, with at least 3+ years exclusively in the Security Manpower Deployment / Manned Guarding industry. (Experience limited to electronic security, CCTV, or PPE sales will not be considered).

- Industry Knowledge: In-depth understanding of the Private Security Agencies Regulation Act (PSARA) and Tamil Nadu state labor laws.

- Linguistic Skills: Complete fluency in Tamil and English is mandatory to effectively communicate with local factory managements, corporate clients, and internal operational staff.

- Territory Familiarity: Solid network within Tamil Nadu's major industrial corridors (e.g., Sriperumbudur, Oragadam, Hosur, Coimbatore, Trichy).

- Travel: Willingness to travel extensively across the state for client meetings and site surveys. [1]

Pay: ₹30,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Assistant Manager Business Development (Security Services) (Coimbatore)
🏢 ISI India
📍 Coimbatore