PHENAGRA SPICES

AREA SALES MANAGER JODHPUR DIVISION

, Responsibilities & Performance Framework

Phenagra Spices is seeking an experienced, result-oriented Area Sales Manager to lead sales, distribution expansion and team operations across the Jodhpur Division. The role carries ownership for building a healthy and scalable distribution network, growing market coverage and leading the field sales team.

1. Position Details

Position

Area Sales Manager Jodhpur Division

Phenagra Spices / Phenagra Herbal House

Jodhpur, Rajasthan

Company

Base Location

Territory

Jodhpur, Balotra, Barmer, Pali, Sumerpur and up to Abu Road

Sales & Distribution

Department

Reporting

Sales / Business Head

Experience

Industry Preference

7+ years in FMCG sales

Spices & Staples / FMCG

2. Territory Jodhpur Balotra Barmer Pali Sumerpur Abu Road The ASM will have ownership of sales development, distribution expansion, market coverage and team performance throughout the assigned territory and surrounding markets as directed by management.

3. Key Responsibilities Open and develop new distributor and super-stockist points across the assigned territory.

Identify commercially strong partners and build a sustainable distribution network.

¢ Drive strong primary and secondary sales across the division.

¢ Possess excellent field-sales skills and personally work in the market with the team.

¢ Lead from the front by accompanying sales staff and developing important markets and accounts.

¢ Recruit, train, guide and manage field sales team members as required.

¢ Set clear targets and monitor team achievement, productivity and discipline.

¢ Develop robust relationships with distributors, wholesalers, retailers and key trade partners.

¢ Ensure effective market coverage, outlet expansion, product availability and visibility.

¢ Monitor competitor pricing, schemes, launches and market developments and report actionable insights.

¢ Ensure disciplined reporting, sales forecasting, stock management and collection follow-up.





¢ Build Phenagra's market presence with a long-term focus on sustainable territory growth.

4. Required Skills & Leadership Qualities ¢ Strong FMCG sales and distribution expertise.

¢ Proven ability to open new distribution and super-stockist points.

¢ Strong negotiation, selling and relationship-management skills.

¢ Strong leadership and team-handling capability.

¢ Ability to work independently as well as within a team. ¢ Hands-on field-sales approach with high market discipline.

¢ Target-oriented mindset with strong execution ability.

¢ Good understanding of distributor economics and retail market dynamics.

¢ Excellent communication and interpersonal skills.

- Qualification & Experience

¢ Graduate with a Business School qualification / Post-Graduation in any stream preferred.

¢ Minimum 7+ years of relevant FMCG sales experience.

¢ Solid preference for candidates with experience specifically in spices and staples.

¢ Relevant categories may include spices, tea, flour/atta, detergents and other fast-moving consumer products.

¢ Practical experience in distributor management, territory expansion and team handling is strongly preferred.

- KPI & Performance Framework

Performance will be evaluated on building a healthy and scalable Jodhpur Division, not merely on primary billing. The

ASM is expected to convert distribution expansion into outlet growth, secondary sales, team productivity and sustainable business growth.

KPI

Weight

30%

20%

15%

15%

10%

5%

Measurement

Sales Target Achievement

Distribution Expansion

Market & Outlet Expansion

Team Performance & Leadership

Collection & Distributor Health

Field Execution & Market Development





Market Intelligence & Reporting

TOTAL

Monthly & quarterly primary/secondary sales achievement

New distributors, super-stockists and productive market points opened

Active outlets, numeric distribution and territory coverage growth

Team productivity, target achievement, training, discipline and retention

Payment discipline, outstanding control, stock rotation and distributor health

Market visits, beat coverage, retailer development and execution

Competitor tracking, pricing intelligence, forecasting and timely reporting

Overall performance score

5%

100%

- Performance Review Structure

Frequency

Review Focus

Monthly

Sales, distribution additions, outlet expansion, collections and team performance

Territory growth, distributor productivity, secondary sales and team development

Overall territory performance, expansion capability and quality of distribution

Achievement against business plan and eligibility for major incentive / revision

Quarterly

6 Months

Annual

- Ideal Candidate The ideal candidate is a senior FMCG sales professional with 7+ years of hands-on experience who understands spices and staple categories, has strong distributor contacts, can independently open new distribution points, and has the leadership ability to build and manage a high-performing field sales team.
- Role Philosophy The ASM will be measured not only by how much stock is billed into the channel, but by how effectively the territory is built.

The priority is: Distribution Outlet Expansion Secondary Sales Team Productivity Collections

Sustainable Growth. Distribution Expansion and Sales Achievement together represent 50% of the performance score.

1. Employment Profile This is a field-oriented leadership role with significant responsibility for territory expansion, sales growth, distribution development and team performance. Final compensation, incentives and employment terms will be discussed based on experience and suitability.

📌 Area Sales Manager (Jodhpur)
🏢 PHENAGRA HERBAL HOUSE
📍 Jodhpur