An AGM (Assistant General Manager) Sales in a Commercial Real Estate Project is generally responsible for driving sales revenue, managing the sales team, developing channel/enterprise relationships, and ensuring achievement of project sales targets.

AGM Sales, Commercial Real Estate

Position: Assistant General Manager Sales

Department: Sales

Industry: Commercial Real Estate

Reporting To: VP Sales

Key Responsibilities

1. Sales & Revenue

- Develop and execute sales strategies for commercial projects such as office spaces, retail, SCOs, shops, and commercial complexes.
- Achieve monthly, quarterly, and annual sales and revenue targets.
- Drive bookings, collections, and revenue realization.
- Monitor sales pipeline, conversion ratios, inventory, and project-wise performance.

1. Team Management

- Lead, mentor, and motivate the sales team.
- Set individual and team targets and monitor performance.
- Conduct regular sales reviews and provide coaching to improve conversions.
- Recruit and develop sales professionals when required.

1. Channel Partner Management

- Develop and maintain relationships with brokers, channel partners, property consultants, and institutional clients.
- Identify new channel partners and expand the project's sales network.
- Design and implement channel-partner incentive programs in coordination with management.
- Ensure channel partners follow company policies and brand guidelines.

1. Lead Generation & Business Development

- Identify current sources of qualified leads and commercial investors.
- Develop relationships with corporates, HNIs, investors, retailers, and business owners.
- Participate in exhibitions, property events, networking activities, and corporate presentations.
- Generate business through direct sales, references, digital leads, and channel networks.





1. Customer & Investor Management

- Handle key clients and high-value transactions.
- Understand customer investment requirements and recommend suitable commercial products.
- Negotiate commercial terms within approved company guidelines.
- Coordinate with CRM, legal, finance, and project teams to ensure smooth booking and possession processes.

1. Market Intelligence

- Track competitor projects, pricing, offers, inventory, payment plans, and market trends.
- Provide management with regular competitor and market intelligence reports.
- Recommend pricing, promotions, and sales strategies based on market conditions.

1. Reporting & MIS

- Prepare daily/weekly/monthly sales reports.
- Track leads, site visits, bookings, cancellations, collections, and outstanding payments.
- Present sales forecasts and performance reports to senior management.
- Maintain accurate CRM and sales pipeline data.

1. Cross-Functional Coordination

- Coordinate with Marketing, CRM, Finance, Legal, Construction, and Operations teams.
- Ensure sales commitments are aligned with project specifications and company policies.
- Support launches of new phases/products and special sales campaigns.

Desired Qualifications & Experience

- Graduate/MBA in Sales, Marketing, Business Administration, or a related field.
- Typically, 8 to12+ years of sales experience, preferably in real estate.
- Strong experience in commercial real estate sales is highly desirable.
- Proven track record of achieving large sales targets.
- Experience managing sales teams and channel partners.
- Strong negotiation, presentation, communication, and relationship-management skills.
- Good understanding of the local commercial property market and investment trends.
- Proficiency in CRM systems and MS Excel/PowerPoint.

📌 AGM Sales, Commercial Real Estate (Zirakpur)
🏢 Singla Builders And Promoters
📍 Zirakpur