Head of General Trade (Sales Director) (Faridabad)

Head of General Trade (Sales Director) (Faridabad)

20 Aug
|
Nameless
|
Faridabad

20 Aug

Nameless

Faridabad

About Loom Solar


Loom Solar is building India's Smart Home Energy Company,
enabling every household to become energy independent through solar panels,
hybrid inverters, lithium batteries, and intelligent energy solutions.



We are looking for a visionary Head of General Trade (GT) to build India's largest and most productive distribution network for
residential solar and energy storage products.



This role is responsible for driving profitable growth through dealers,
distributors, retailers, electricians, installers, and channel partners across
India.






Role Purpose


To build a high -performance General Trade organization capable of delivering sustainable, profitable growth by expanding Loom Solar's
presence in every district, town, and city in India.



The Head of GT will create the sales strategy, channel architecture,
operating rhythm, people capability, and execution discipline required to scale
the business from thousands to tens of thousands of channel partners.






Key Responsibilities


1. Build India's Strongest Distribution Network


- Develop
and execute the national General Trade strategy.

- Expand
dealer and distributor coverage across all states.

- Increase
market penetration in Tier 2, Tier 3, and rural markets.

- Build
district -wise expansion plans.

- Create
a scalable channel development model.





2. Drive Sales Growth


Own national GT revenue and profitability.



Responsible for:


- Monthly
sales targets

- Channel
growth

- Category
growth

- Product
mix

- Market
share

- Repeat
business

- Recent
customer acquisition





3. Distribution Expansion


Lead expansion of:


- Distributors

- Dealers

- Retailers

- Electricians

- Installers

- System
Integrators


Create clear eligibility criteria, onboarding SOPs, and productivity
benchmarks for every partner category.






4. Sales Leadership


Lead a nationwide sales organization including:


- Regional
Sales Managers

- Zonal
Managers

- Area
Sales Managers

- Territory
Sales Officers

- Business
Development Managers


Build a culture of:


- Ownership

- Accountability

- Execution
excellence

- Customer
obsession

- Continuous
learning





5. Channel Partner Development


Design programs for:


- Dealer
profitability

- Distributor
ROI

- Loyalty
programs

- Partner
certification

- Sales
training

- Technical
education

- Business
growth workshops






Ensure partners become long -term business collaborators.






6. Sales Excellence


Establish world -class execution through:


- Daily
sales reviews

- Weekly
business reviews

- Monthly
operating reviews

- Forecast
accuracy

- CRM
adoption

- Lead
management

- Pipeline
management

- Beat
planning

- Territory
management





7. Commercial Management


Own:


- Pricing
discipline

- Trade
schemes

- Incentive
programs

- Credit
management

- Collections

- Inventory
health

- Distributor
ROI

- Working
capital efficiency





8. Cross -Functional Leadership


Collaborate with:


- Marketing

- Product
Management

- Supply
Chain

- Finance

- Manufacturing

- Service

- Digital

- HR


Ensure seamless execution from demand generation to customer satisfaction.






9. Market Intelligence


Continuously monitor:


- Competitor
activities

- Pricing

- Product
launches

- Consumer
trends

- Channel
feedback

- Policy
changes

- Emerging
opportunities


Translate insights into business action.






Key Performance Indicators (KPIs)


Business Growth

- Revenue
achievement

- Volume
growth

- Gross
margin

- EBITDA
contribution

- Market
share

- Product
category growth


Distribution

- Active
distributors

- Active
dealers

- New
partner acquisition

- Geographic
coverage

- Product
availability

- Outlet
productivity


Sales Productivity

- Sales
per ASM

- Sales
per distributor

- Sales
per dealer

- Repeat
purchase rate

- Lead
conversion

- Average
order value


Operational Excellence

- Forecast
accuracy

- Inventory
turnover

- Collection
efficiency

- CRM
adoption

- On -time
order fulfillment


Customer & Partner Experience

- Dealer
satisfaction score

- Distributor
retention

- Service




turnaround time

- Net
Promoter Score (NPS)





Qualifications

- MBA
from a reputed institute preferred.

- Bachelor's
degree in Engineering, Business, or Commerce.

- 12–18
years of sales leadership experience.

- Minimum
5 years leading a national General Trade business.





Preferred Industry Experience


Experience in one or more of the following:


- Solar

- Electricals

- Consumer
Durables

- Building
Materials

- Batteries

- Inverters

- Home
Appliances

- FMCG
(GT)

- Paints

- Pipes

- Industrial
Distribution




Requirements

Business Leadership

- P&L;
Management

- Business
Strategy

- Distribution
Management

- Revenue
Growth

- Market
Expansion

- Channel
Sales


Sales Excellence

- General
Trade

- Territory
Planning

- Sales
Forecasting

- CRM

- Negotiation

- Key
Account Management

- Sales
Coaching


Leadership

- Team
Building

- Talent
Development

- Change
Management

- Performance
Management

- Decision
Making

- Stakeholder
Management


Analytical Skills

- Sales
Analytics

- Financial
Analysis

- Market
Intelligence

- Pricing
Strategy

- ROI
Analysis





Success Profile


The ideal candidate:


- Thinks
like a CEO.

- Executes
like a world -class Sales Director.

- Coaches
like a mentor.

- Builds
relationships like an entrepreneur.

- Uses
data to make fast, informed decisions.


Inspires teams to
achieve ambitious goals.


Benefits

What we offer?






1. Freedom
: We allow you freedom to “follow your passion”



2. Opportunity
to work with India’s fastest growing SMB Company



3. Regular
Training of Professional Skills such as Leadership, Problem Solving and Product
offerings.



4. Multifold
chances increase to build the career in Solar Energy Sector



5. Exponential
Growth in Salary and other remuneration



6. Great
learning curve and hand on experience with leadership team about solar in
future





📌 Head of General Trade (Sales Director) (Faridabad)
🏢 Nameless
📍 Faridabad

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