About the Role

This is an ownership-driven Brand & Marketing role.

Management will define the business objective, and the candidate will be responsible for developing the strategy, marketing plan, content calendar, execution approach, and performance measurement required to achieve that objective.

The candidate should be capable of working independently across strategy, planning, content creation, execution and reporting.

We are specifically looking for someone who is hands-on with content creation and does not depend on a Content Writer or Designer for routine marketing activities.

Key Responsibilities

Brand Management & Strategy

Own and strengthen the Veritos brand across digital and relevant offline platforms.

Understand the company's services, solutions, target audiences, industries and business objectives.

Develop brand positioning, messaging and communication strategies.

Convert management objectives into actionable marketing strategies and plans.

Prepare weekly, monthly and campaign-wise marketing calendars.

Maintain consistency in brand voice, messaging and visual communication.

Identify opportunities to increase Veritos'' visibility and credibility in the IT and technology sector.

Content Strategy & Creation

Independently create content for LinkedIn, social media, websites, blogs, email campaigns, brochures, case studies, success stories and other marketing requirements.

Develop content around Software Development, Mobile Applications, E-Governance, ERP, AI, Digitization, Automation and Digital Transformation.

Convert technical information into simple, clear and engaging business-oriented content.

Develop thought-leadership content and industry-focused communication.

Create content calendars and ensure timely execution.

Use AI tools for research, ideation, content creation and productivity.

Create basic marketing creatives using Canva or similar tools.

Social Media & LinkedIn

Manage and strengthen Veritos'' LinkedIn and social media presence.

Plan platform-specific content strategies.





Publish and manage regular content.

Promote company achievements, projects, Government engagements, events, AI initiatives, milestones and thought leadership.

Monitor reach, engagement, audience growth and content performance.

Identify opportunities to improve organic visibility and engagement.

Website & SEO

Manage and update website content.

Develop SEO-friendly website content and blogs.

Conduct basic keyword and competitor research.

Coordinate website content updates with the technical team.

Monitor website performance using Google Analytics and Google Search Console.

Identify opportunities to improve organic visibility and website engagement.

Marketing Campaigns

Plan and execute marketing campaigns based on business objectives.

Develop campaign concepts, messaging, content, timelines and execution plans.

Support campaigns for products, solutions, events, exhibitions, AI initiatives and specific industries.

Measure campaign performance and recommend improvements.

B2B & IT Marketing

Develop an understanding of the IT services and software industry.

Create marketing communication for Government departments, PSUs, enterprises, institutions and technology decision-makers.

Understand Veritos'' solutions and communicate their business value effectively.

Work closely with Business Development teams to understand market requirements and support business objectives.

Market & Competitor Research

Research competitors and their digital presence, positioning, content and campaigns.

Monitor industry trends and emerging marketing opportunities.

Research target industries, audiences and market segments.





Provide actionable insights and recommendations to management.

Analytics & Reporting

Track marketing performance and relevant KPIs.

Monitor website traffic, organic growth, social media engagement, audience growth, content performance and campaign results.

Prepare weekly and monthly marketing reports.

Analyze results and recommend corrective actions and improvements.

Required Skills

Brand Marketing / Brand Management

Digital Marketing

Content Strategy

Content Writing

Social Media Marketing

LinkedIn Marketing

Basic SEO

Campaign Planning

Market & Competitor Research

Marketing Analytics

Canva or similar design tools

AI tools for marketing and content creation

Excellent English communication and writing skills

Preferred Skills

B2B / IT / Software / SaaS Marketing experience

WordPress

Google Analytics / GA4

Google Search Console

Google Ads / Meta Ads

Email Marketing

Marketing Automation

Experience marketing technology products or services

Candidate Profile

We are looking for a candidate who:

Thinks independently and takes ownership.

Can convert a business objective into a marketing strategy.

Is comfortable working without constant supervision.

Has strong written and verbal communication skills.

Can understand technology and simplify complex technical information.

Has strong content creation and storytelling abilities.

Can independently create routine marketing content and creatives.

Is comfortable using AI tools for marketing productivity.

Has a solid sense of branding and presentation.

Can plan, execute, measure and improve marketing initiatives.

Experience & Qualification

Bachelor's degree in Marketing, Mass Communication, Business, Management or a related field.

2 to 4 years of relevant experience in Brand Marketing, Digital Marketing, Content Marketing or B2B Marketing.

Candidates with strong hands-on experience and a demonstrable portfolio may also be considered.

📌 Brand & Marketing Executive (Sahibzada Ajit Singh Nagar)
🏢 Veritos Infosolutions
📍 Sahibzada Ajit Singh Nagar