Job Title: Manager - Marketing (Product Content - Private Label)
Location: Mumbai
Job Type: Full-Time
Key Responsibilities:
1. Product Content Strategy Development:

Participate in the annual planning process to align with the brand objectives
Develop and execute product content strategies that align with product
launches, marketing campaigns, and customer engagement initiatives.
Create content calendars that ensure timely, relevant, and engaging content
across various platforms that also delivers as per the objectives
Ensure consistency of product messaging across all content touchpoints
(website, social media, blogs, etc.).

2. Product Asset Development:

Lead the creation of product packaging designs, manuals, guides, and any
other print, digital assets or fixtures to support product marketing.
Lead the development and production of high-quality product assets,
including product photography, videos, 360-degree views, product
demonstrations, and other multimedia assets.
Collaborate with internal teams and external vendors & agencies to produce
product-specific visual assets for use across e-commerce platforms, digital
marketing, social media, and promotional materials.
Write explicit, persuasive, and compelling product copy, including descriptions,
key selling points, and technical specifications for websites, e-commerce
platforms, and social media channels.

3. Collaboration & Cross-Functional Support:

Work closely with the Buying, QA, and Sales teams to ensure content
accurately reflects the product's value proposition and resonates with target
audiences.

Coordinate with digital marketing teams to ensure content is aligned with
campaigns and promotional strategies.




Provide content support for product-related campaigns, including product
launches, social media, and influencer marketing.
4. Content Management & Maintenance:

Manage the content lifecycle, ensuring content is regularly updated and
relevant as products evolve and new features are released.
Maintain an organized content library, ensuring all product content is easily
accessible for internal stakeholders.
Ensure all product content aligns with brand guidelines, maintaining a
consistent and cohesive brand identity.
5. Analytics & Reporting:
Track and measure the success of product content (click-through rates,

conversion rates, engagement metrics, etc.) and report on key performance
indicators.

Collaborate with customer service and sales teams to incorporate customer
insights and FAQs into product content.
Continuously refine content strategy based on performance metrics and
customer feedback.
Required Skills & Qualifications:

Master's degree in marketing, Communications, Journalism, or a related field.
5+ years of experience in content creation, content marketing, or product marketing.
Strong writing, editing, and storytelling skills with a keen eye for detail.
Experience in photography and video production, or ability to manage content
creation processes.

Familiarity with SEO best practices and content optimization techniques.
Excellent project management skills with the ability to handle multiple projects
simultaneously.

Strong collaboration and communication skills, with the ability to work across teams.
Preferred Skills:

Experience with e-commerce platforms (e.g., Amazon, Flipkart) and online product
content strategies.

📌 Marketing Manager (Mumbai)
🏢 Croma
📍 Mumbai