We are looking for an experienced Brand Manager to lead a team of Assistant Brand Managers and drive a robust 365-day, 360-degree brand narrative across multiple touchpoints. This role requires expertise in brand communication, campaign intelligence, content strategy, new brand launches, and ROI-driven decision-making. The ideal candidate will have a strategic mindset, shoulder end to end responsibility of campaigns and ability to collaborate with multiple verticals to deep understanding of regional markets.

Key Responsibilities:

1. Brand Strategy & Narrative

Develop and implement a 365-day, 360-degree brand communication strategy that seamlessly integrates across retail, digital, mass media, and experiential marketing.

Drive consistent and impactful storytelling across all consumer touchpoints.

2. Campaign championing

Lead the team in executing high-impact campaign communication across stores, catchment areas, and mass media while ensuring brand consistency by means of new media, new activations platforms.

Ensure regional efficiencies by adapting campaigns for local relevance and consumer engagement.

Spearhead new brand launches, including positioning, go-to-market strategy, and communication rollouts.

3. Brand Properties & Content Development

Develop brand-owned properties, activations, and consumer engagement programs that enhance brand recall.

Oversee the creation of compelling content for digital, social media, and offline channels.

Collaborate with creative, media, and content partners to produce high-quality brand assets.

4. Research,



Insights & Campaign Intelligence

Leverage consumer research, competitive analysis, and market trends to refine brand strategies.

Use campaign intelligence to optimize messaging, media spends, and engagement strategies.

Develop innovative approaches to reach and influence the target audience effectively.

5. Performance Measurement & ROI Optimization

Set clear KPIs for brand campaigns and ensure rigorous ROI tracking and analysis.

Optimize marketing investments across different media and regions based on performance insights.

Present campaign reviews and strategic recommendations to senior stakeholders.

6. Team Leadership & Collaboration

Manage, mentor, and develop a team of three Assistant Brand Managers, ensuring strategic alignment and executional excellence.

Foster cross-functional collaboration with sales, product, and digital teams to drive business impact.

Preferred Qualifications & Skills:

8-12 years of experience in brand management and communications, preferably in FMCD (Quick Moving Consumer Durables).

Expertise in 360-degree campaign planning and execution across ATL, BTL, retail, and digital media.

Strong understanding of brand storytelling, content strategy, and consumer engagement.

Strong analytical skills with experience in ROI calculation, campaign tracking, and data-driven decision-making.

Proficiency in Excel.

Proven experience in leading teams and collaborating with senior stakeholders.

Open to travel within India

Location: [Mumbai]

Reporting To: Lead brand marketing.

📌 Brand Marketing Manager (Mumbai)
🏢 Croma
📍 Mumbai