Role & responsibilities

- Plan, execute, and optimize performance marketing campaigns across Google & Meta platforms.
- Run paid campaigns over paid media channel and work on the strategy part.
- Drive Direct-to-Consumer (D2C) user acquisition strategies.
- Monitor daily campaign performance, analysing KPIs like Revenue, CTR, CPC, ROAS, and CAC to continuously optimize results.
- Collaborate with marketplace, marketing, digital, design, and logistics teams.
- Manage budgets effectively and ensure cost-efficiency while achieving performance goals.
- Conduct A/B testing on campaigns, creatives, copies, audiences, and landing pages.
- Generate reports using analytics tools to derive insights and improvement areas.
- Stay updated with the latest platform algorithms, ad policies, and best practices.
- Analyse sales data to identify trends, opportunities, and areas for improvement.




- Manage the overall performance budget, to ensure maximum ROI.

Preferred candidate profile

- +3 years of experience in Performance Marketing, preferably in the fragrance, beauty, personal care category, e-commerce or D2C businesses.
- Proven hands-on experience in managing paid campaigns on Meta and Google (Must).
- Strong understanding of conversion funnels, audience targeting, and remarketing strategies.
- Experience in managing quick commerce ad platforms is a strong plus.
- Robust analytical skills and proficiency in Excel / Google Sheets for campaign tracking and reporting.
- Ability to multitask, prioritize, and meet tight deadlines.

📌 Performance Marketing Assistant Manager (Gurugram)
🏢 Mcnroe
📍 Gurugram